Digital Design Of The National Policy Of Protecting Women's Rights And Interests

In the new media age,the development of new culture and the appearance of the form of information transmission have made great changes in the way people receive and convey information.In recent years,with the increasing status of women in our country,the new media has exposed some cases of women's rights protection in the public eye.However,at this stage,the publicity about protecting women's rights and interests in our country can not keep up with the communication demand of the new media age,there is an urgent need to find a new way to promote the protection of women's rights.Based on the basic state policy of "equality between men and women" and taking the protection of women's rights and interests as the starting point,combined with digital design,through consulting materials and market research,this paper analyzes the actual cases and effects of advocacy for women's rights in China.Widely excavates the social discussion and the event regarding the female rights and interests,has carried on the Innovation Attempt to the animation advertisement theme and the style,the copywriting idea as well as the character creation and so on,combined with the theme design and create corresponding dynamic posters and emoticons,so that the way of publicity more diversified.The publicity of the national policy for the protection of women's rights and interests can make people better understand the national policy,reduce social prejudice,make social lifemore harmonious,and strive for more space for the free development of women.We should adapt to the development of the Internet age,cater to the current people's habit of quickly browsing and absorbing knowledge,and use the Internet platform as the best platform to promote national policies,so as to better create the cultural and economic value of protecting women's rights and interests in national policies.The thesis is divided into five parts: the first part is the introduction,which mainly discusses the research background,the purpose and significance of the research,the current situation of related creation at home and abroad,the research method and the technical route adopted by the research,so as to make the preparation for the research.The second part is the state policy of women's rights and digital design related concepts.The third part discusses the digital design ideas,methods and significance of the national policy for the protection of women's rights and interests,including the analysis of publicity advantages of digital design and specific design ideas and methods.The fourth part of the actual case design,the author refines the protection of women's rights and interests in the more common "employment discrimination","domestic violence","sexual harassment" three directions,this paper discusses the design ideas and process of theme and style,character and scene design,storyboard design and dynamic design through the study of animation advertisement,dynamic poster and expression package.The fifth part isthe conclusion of the thesis,focusing on the reflection,shortcomings in the creative process and the future development of digital design for the protection of women's rights and interests.