Research On Chinese Design In Cross-media Environment

The emergence of digital technology has successfully transformed image,text,sound and other information into binary characters,and transmitted through a variety of media.Media is a tool used by human to produce information.People get information through the media world created and presented by the media,and even guide people's real life according to the information they get.In this way,media constitutes a bridge between people and information,between information and information,and between people.The features of the bridge directly affect the power of information dissemination.As a kind of art information,Chinese character design is also influenced by its dependent media characteristics.Based on the developing digital technology,the media presents the features of Cross-media including Cross-carrier,Cross-form and so on.Cross-carrier means that the same information spans numerous media carriers.It appears in both traditional paper media and Screen-media characterized by Screen-media.Cross-form refers to the numerous mixture of picture,text,voice and other media forms.Such media characteristics,combined with their naturalness and sociality,reflect the group or individual behavior culture and form the characteristics of the Cross-media era.In order to spread Chinese character design more effectively in the Cross-media era,it often needs to change the design itself according to different media characteristics.In the Cross-media era,Chinese character design in the shape of expression is not same as that in the old media period,which often depends on stationary paper media.Due to the joint effect of multiple media,Chinese character design is no longer limited to static,but needs to update and develop the dynamic aesthetic needs of screen media,network technology,multi-media transmission and design information output terminal Chinese character design.The dynamic design of Chinese characters is not only a new trend under the influence of Cross-media communication environment,but also a new way to combine the digital media technology with the Chinese character font design,a cultural symbol design with Chinese characteristics.As an primary part of human historical activities,it plays an significant role in human self-improvement and social development.This paper studies the design performance of Chinese characters in various media in the era of Cross-media,in order to solve the theoretical method of how to better communicate Chinese character design.