Research And Exploration Of Chinese Character Dynamic Design Performance Based On Digital Media

Since the 21 st century,the digital media industry,which is produced by the integration of digital media,network technology,and cultural industries,is developing rapidly worldwide.The communication media relying on digital media as the technical support extends the visual expression space of information flow and the audio-visual interactive experience.As the main carrier of information transmission,text is presented in the form of dynamic design expression in the digital communication environment.The dynamic font design was first established and developed in the Western font design system,but Chinese characters are clearly different from Western fonts in terms of font configuration and internal meaning,and have profound cultural values.Nowadays,the trend of design is increasingly moving towards dynamic development,and the dynamic design of Chinese characters has important cultural value and research significance.Chinese characters are the information carrier for carrying and disseminating Chinese culture.Today,with the vigorous development of digital media technology,it is also necessary to adapt to the trend of design development and to explore new design techniques and ideas.Chinese character design is no longer limited to static expressions in paper media.It is also delivered to the audience in the form of dynamic,diversified and emotional visual expressions.This article is mainly composed of six chapters:Chapter One Introduction.It mainly elaborates the research background of dynamic font design,the current research status at home and abroad,the purpose and significance of the research,and the research ideas and methods.The second chapter is an overview of the relevant theories of font dynamic design,analysis of its design advantages,and a comparative analysis of Chinese and Western font dynamic design.Since Chinese characters are ideographic characters,the dynamic design of Chinese characters must be analyzed and studied from the characteristics of Chinese characters..The third chapter analyzes the internal and external characteristics of Chinese characters,combined with corresponding case analysis,and summarizes the visual features and principles of the dynamic design of Chinese characters.The fourth chapter analyzes the relationship between the expression form of Chinese character dynamic design under digital media,and the relationship between traditional Chinese character art and technology.The fifth chapter conducts research and analysis on this topic,understands the public’s interest,preference and future development attitude towards this dynamic design expression,and conducts experimental Chinese character dynamic design practice and application,and explores Chinese character dynamics in visual design New forms of expression.The sixth chapter is the conclusion and prospect of the subject.The research center of this article is to conduct a comparative analysis of the development of dynamic design of Chinese and foreign fonts,summarize the visual characteristics and design principles of dynamic design of Chinese characters from the perspectives of design and linguistics,and conduct research and practical exploration of the subject.The dynamic font design expression form is the mainstream of the future development of text design.This article hopes to contribute to the research on the dynamic design performance of Chinese characters.Dynamic design can enrich the visual performance of Chinese characters and show the visual charm that traditional Chinese character art cannot achieve.,Allowing more designers to pay attention to and practice research on this subject.