Research On Dynamic Chinese Character Font Design In Digital Media Era

In the era of digital media,the existence,presentation and reading mode of Chinese characters have undergone a qualitative change.With the mutual promotion of technology and art,it provides a strong support for the becoming of dynamic Chinese characters,creatives dynamic,multi-dimensional and interactive Chinese characters and the font design of the dynamic Chinese characters becomes new trend for visual design.The study of dynamic Chinese character font design aims to enhance the visual communication designers’ awareness of the integration of aesthetics,culture,technology and media in font design,so as to complete the transformation of design mode and design thinking.In this article,using the methods of investigation,instance analysis,summarize and experimental method to analyzing of the dynamic characters of timeliness,movability,perceptibility and interactive,as well as its a value role for social economy and culture,exploring dynamic design method under the digital media technology supporting,summed up the form of the design in the applied content of situational.Combined with high research value in the field and more valuable cultural heritage of the Chinese nation "Thirty-Six Stratagems" as the creative practice,through a deeply cognition and mastery with connotation of it,receiving the form and meaning of the enlightenment as well as the inspiration of traditional culture,shows the unique style of “Thirty-Six Stratagems”s’ font and inherits the cultural connotation.From the angles of modern dynamic font design and font of the fusion of history and cultureinnovation to explore the existence of the dynamic Chinese character font design status and trend of development under the digital media era background.