Research On Differentiated Competition Strategy Of Operation And Management Of JDL Cultural Creative Park

Cultural Creative Industry is a newly thrived industrial cluster with features of knowledge and value at the background of globalization,based on the entertainment and culture need of people in consumer time and modern scientific and technical methods,and formed by the feature of comprehensive integration of cultural and artistic creation and economic industry.Cultural creative park is not only an important carrier of cultural industry,but also effective method of cultural creative industry.For now famous cultural creative parks in China have formed operational management mode based on their respective advantages and resources.There are problems of uneven and insufficient development during the fast development of domestic cultural creative-parks,especially unclear location,homogenization,low end competition,etc.They are curbing further development of medium and small cultural creative parks.Facing the big environment of complicated international situation and fierce domestic competition,cultural creative parks in the same district should follow the need of the times,integrate inner and outside resources,establish differentiated strategies as early as possible,raise their core competitiveness,and become invincible in the competition.The essay firstly collects,distinguishes,arranges relative papers,concludes fruits of domestic and foreign competitive strategic theories,analyze competitive strategies comprehensively,establish core ability theory,value chain mode,SWOT mode as analyzing tools for differentiated competitive strategies.Secondly,the essay collects developing status and problems of object of study by methods of field visits,survey,and questionnaires,and analyzes and studies targeting problems,so as to provide correct directions for the parks to establish operative management differentiated competition strategy.Thirdly,the essay uses core ability,value chain,SWOT as analyzing tools to make quantitative and qualitative analysis to relative factors of JDL Cultural Creative Parks and analyze the inner advantages,inner disadvantages,outside opportunities,and outside threats.Finally,the essay establishes differentiated competitive strategy system of operation and management of JDL Cultural Creative Park based on the above researches and the park’s realties.The essay mainly uses core ability theory,value chain analysis mode and SWOT mode as analysis tools,combines both quantitative and qualitative analysis methods,adopts papers research method,example analysis method and investigation method,establishes differentiated strategy system of the park’s operation and management by 5 aspects and 13 angles including strategy position such as top-level design,innovation of business introduction mode and optimization of talent breeding,service mode such as strengthen policy servicing,optimizing service environment,and perfect service quality,brand establishment and spread such as building industry platform,increasing spreading precision and innovating propaganda method,industry distribution such as establishing featured leading industry,striving to dislocated development,pricing strategy such as innovated business mode,scientific price making,effectively promoting operation effectiveness,increase service quality,and expand increase.