A Commercial Plan Of X Company Cantonese Channel Project

Relying on the Internet and big data,the digital economy is booming and quietly changing people’s lives.Under the condition that mobile payment is becoming more and more mature,the knowledge-paid industry has exploded.Knowledge sharing has experienced the 2.0 era from the traditional static acquisition era to the dynamic knowledge acquisition.Nowadays,it is experiencing the dynamic 3.0 stage of knowledge payment and subscription.The emergence of online education,listening to books and online reading has opened up the market space of billions of digital economy.The digital economy has been deeply cultivating in the field of cultural education.Its related sub-sectors have also been favored by major investment institutions,with online knowledge.The platforms and apps that are paid for are growing like mushrooms.At the same time,in the refined requirements of the knowledge payment market,the online audio market has gained a large number of fans,but also raised higher content requirements.The paper is based on XM’s online audio APP platform,and the X company,which is a joint venture with XN,is responsible for the business plan designed to run the Cantonese channel project of the APP.Focusing on the Pearl River Delta,Cantonese has a broad audience base in Chinese communities such as Guangdong,Guangxi and Singapore.It is also the official language of Hong Kong and Macao.It has a strong language advantage,and the XM platform is the largest platform for online audio in China.Breaking through 480 million,the mobile audio market share is as high as 73%,the five-year valuation has increased more than 1000 times,and has sufficient platform advantages.Another shareholder,XN,is a company with many years of successful media operation experience in Guangdong.In the operation of the Cantonese product platform for several years,it has deep industry resources and social resources.Under this combination of advantageous resources,the project has broad market prospects,which will also be a landmark project in the online audio industry.First,the paper introduces the background of the Cantonese channel project;outlines the project,including the existing foundation,the investor profile,and the main profit models and related data;then introduces the current macro environment of the online audio market including economy,policy and culture.And technology to further analyze the economic environment of Guangdong Province,knowledge payment and online audio,Internet advertising and other commercial markets,and then XM’s typical competitors;then investigate and locate the project market,including online audio’s business pattern of the market,the image of the audio user,the portrait of the Cantonese user and the regional advertising market,and further SWOT analysis of the project,determined the product positioning,designed the project value innovation activities;finally determined the organization and implementation of the project according to the preliminary research,including the operation structure,product plan,planning the project’s marketing strategy including 4P and 4C;and analyzing the financial risk of the project,and put forward corresponding countermeasures and suggestions.