| Nowadays,the updating speed of network information is accelerating,science and technology are developing continuously,and the concept of "Internet +" gradually occupies the mainstream of the times.Due to the developed Internet communication,the continuous impact of the COVID-19 and the limited business of offline teaching institutions,online music teaching products began to develop on a large scale.VIP sparring company has created a new online sparring mode in the way of "Internet + sparring".By using modern science and technology to empower traditional offline teaching,it has formed its unique operation mode while grasping the rules of the industry.By studying and analyzing the current situation of VIP online piano sparring products,combined with the actual situation of Nanchang,this thesis makes a comprehensive and detailed research and Analysis on VIP online piano sparring products,and reconstructs its marketing strategy to make it develop in a long-term and orderly manner.This thesis takes VIP online piano training product—an online music education product as the research subject,which is divided into five parts:The first part discusses the significance and background of the topic,and combs and summarizes the domestic and foreign literature related to VIP online piano sparring products.The second part of the online piano teaching and online piano training are summarized,the emergence of online piano teaching,characteristics,as well as the development of online piano training,type are described;The third part analyzes the internal and external current situation of VIP online piano accompaniment products by using pest and SWOT theory.The fourth part of this thesis from the product,pricing,sales,promotion four aspects,listed the VIP online piano training product defects and deficiencies;The fourth part lists the defects and deficiencies of VIP online piano accompaniment products from the aspects of products,pricing,promotion and channels.Main points of this thesis:Firstly,from the aspects of courses and teachers,the defects of the current training course should be improved to improve the quality and efficiency of VIP online piano training products.Secondly,it puts forward optimization countermeasures from two aspects of product course price and quantity,and reduces the consumption burden of users by implementing dynamic pricing and reducing the total amount of packages.Third,starting from product discounts and payment methods,provide preferential and payment methods in line with users’ needs to stimulate users to buy products. |
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