Niao Yu Hua Xiang Book Bar Business Plan

The Cultural industries developed rapidly in recent years. It is becoming more and moreimportant in the national economy. Book bars as part of the culture industry has lagged farbehind the overall development of cultural industries. The amount of book bars is small,Small-scale and low economic efficiency. This paper considered the actual situation in theGuangzhou market, through on-site investigation and survey, using marketing-relatedtheoretical knowledge analyzes the project environmental, assorts book market and analyzesof consumer behavior of book market In Guangzhou. Finds out the market demand andmarket potential of book bars. They are operated by the plight of the main operators in generalthere is no depth to understand and meet the real needs of customers, mainly manifested intwo aspects: First is positioning on the target customers of inaccurate, The majority of bookbars take lower spending power of students as the main customers. Two is Improper productstrategy. The majority of book bars consider that book bars should be mainly to rent booksand sell books and food services as the main source of income, site services are free of charge.In view of this situation, in this paper, the design of a "music. tea. bird. flower" as thetheme of the book the new business model, combined with the competitive analysis, SWOTanalysis, site selection analysis , product type, scale of operation, the operating environmentfor site selection and layout of the book bars have been innovation, and social workers havechosen as the main customers, the core services are essential to use the premises book barsservices, provides services including distribution and purchase of books, pictures, tickets,drinks, catering, typing photocopying, internet, to provide auxiliary support services formulti-purpose room, rest area, including space between the service areas so that book bars andcloser to the needs of consumers. Through the financial-related theoretical knowledge, the'Flowers&Birds' book bar has been done capital preservation, the profit sensitivity analysisand the use of net present value method, the present value index method, internal rate ofreturn method, payback period method, the average annual return on investment law of returnon investment analysis, demonstrated the feasibility of investment in bookstores. Finally,through the project's risks and risk control analysis, it is concluded that the 'Flowers&Birds'new book bar is a good return on the feasibility of the project.