Research On Marketing Strategy Of Personal English Educational Business Of B Education Institution

China’s international influence one day is growing with one belt,one road initiative.China’s participation in the international division of labor will continue to deepen.my country’s reputation in the world’s import and export trade will also increase significantly.In addition,there need a number of people who are good at English.As a new type of industry,the education industry has made great progress in the past few decades.However,as China’s GDP growth rate has slowed down,many areas have gradually declined after explosive growth,people with lofty ideals in related fields have gradually deployed the education industry rationally,which has also intensified market competition in the education industry.At this stage,personal English education business of B education institution is facing internal and external pressure: how to make internal adjustment and marketing strategy adjustment to meet the higher and higher requirements of consumers;externally,facing Novel coronavirus situation,the educational institution should not only face fierce competition,but also face the impact of the Novel corona virus situation on the educational environment.These two issues are closely related to the marketing strategies of personal English educational business of B education institutions.Therefore,it is of great practical significance to explore the improvement methods and marketing strategies of personal English educational business of B education institutions,this paper attempts to solve the problems of personal English education business of B educational institution in these two aspects.This paper sets out from the research angle of marketing strategy,the first part introduces and explains the research background and significance of this paper,comments it and compares with the research status at home and abroad,and then it introduces the research methods and innovation of this paper;The second part analyzes the current marketing strategy of B education institution English training program,and summarizes the existing problems of B education institution English training program combined with the corresponding questionnaire survey;The third part analyzes the marketing environment of personal English educational business of B education institutions,and uses PEST analysis method and Porter’s five Forces model to analyze the macro-environment and competitive environment of personal English educational business of B education institutions;The fourth part optimizes the marketing strategy of personal English educational business of B educational institution,subdivides and positions the market of personal English educational business of B educational institution by using STP strategy,and optimizes the marketing strategy of personal English educational business of B educational institution through 4P combination marketing theory.The fifth part gives the implementation guarantee of the marketing strategy of personal English educational business of B education institutions,including the specific measures from five aspects of organization,system,manpower,technology and institutional culture,which can ensure the implementation of the marketing strategy of personal English educational business of B educational institution.The last part is the conclusion of this paper.The research results of this paper can help to solve the dilemma of the marketing promotion of personal English educational business of B education institutions and achieve its marketing goal.The paper has a certain reference value for personal English educational business of B education institutions and other English training institutions,and plays a certain role in building harmonious and stable market environment for education and training institutions.