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Research On The Application Of Interaction Design Theory In Public Transportation Advertisements

Posted on:2020-10-16Degree:MasterType:Thesis
Country:ChinaCandidate:Y W XieFull Text:PDF
GTID:2415330578455572Subject:Design
Abstract/Summary:PDF Full Text Request
Under the influence of China’s rapid economic development,urban life has become more and more prosperous,the city’s transportation system has developed rapidly,and people’s travel modes have become diversified.Public transportation has gradually become an indispensable way for people to travel.Announcement of traffic advertising stands out in the advertising industry because of its unique form of expression and charm.It not only brings revenue to advertisers,but also its expression forms are deeply rooted in the hearts of the public.Because public transportation involves a wide range,as a carrier of advertising,it gives designers more room for performance.At present,public transportation advertising is fiercely competitive and constantly evolving.If we want to stand on the ground,we need to innovate constantly.The expression of advertisements should also be constantly changing.The emergence of interactive advertisements can bring passengers into advertisements,communicate with advertisements,and advertisements no longer appear in the form of promotional products,but also bring interesting experiences to people while watching advertisements.This kind of experience allows people to interact with advertisements while watching,and to closely integrate with life,so that people can feel the advertisement in "playing" and be impressed.The application of interaction design can make the communication of advertisement information deeper,so the application of interaction design in public transportation advertisement should be taken seriously.From the perspective of design,this paper uses the literature search method,market research method,case analysis method,comparative analysis method and interdisciplinary research method to analyze the existing public transportation advertisement forms,combined with the development status of China’s cities,and will study the object is scheduled for public transportation advertising.The application of interaction design theory in public transportation advertisements is compared with traditional public transportation advertisements.The shortcomings of traditional public transportation advertisements and the advantages of interaction design in public transportation advertisements are analyzed.Through the analysis of the design method of interaction design in public transportation advertisements,focusing on the four interaction design methods of scene and sensory combination,projection and game combination,gesture and dynamic combination,reporting system and emotion in public transportation advertisement,and analyzing the feasibility of integrating interaction design theory into public transportation advertisement Innovative.It is concluded that the application of interaction design theory in public transportation advertisements can not only adapt to the status quo of urban development,but also reduce the boring feeling of passengers waiting for and taking public transportation.At the same time,it can also close the distance with passengers and bring more benefits to public transportation advertisements.
Keywords/Search Tags:Interaction Design, Public transit, advertisement, user experience
PDF Full Text Request
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