Research On The Creative Design Of Cultural Tourism Advertisement In West Hunan Under The Background Of New Media

With the rapid development of the Internet and the mobile terminal technology,mobile terminal optimized the user's experience and changed their surfing habits.Under the background of new media,the mode of advertising communication has changed from the traditional one-way communication to the two-way communication emphasizing interaction and experience.Meanwhile,HTML5 advertising design has also came into being,which enriches the form of Internet advertising.H5 advertising is a form of mobile terminal web advertising with the Internet as the media.It is a "multi-sensory advertising" that integrates the three senses of visioning,hearing and touching,and its rich expressive forms and innovative interaction provides users with better sensory experience.Based on these above,this paper focuses on H5 ads of the innovation design research on Xiangxi cultural tourism under the background of the new media.Analyzing the integration development of traditional advertising and H5 ads.Through case analysis and user survey,analyzes the interaction,participation,and the technical characteristics of H5 advertising.Design is given priority to humanity,user requirement and the interaction experience of H5 Xiangxi cultural tourism series advertising combined with the principles of H5 ads design.To effectively promotes the transmission and development of Xiangxi culture.