Design Optimization And Practice Of Mobile Terminal Product Interface Of Alibaba Ant Public Welfare Insurance Channel

Public welfare undertakings are the practical activities of public relations that start from a long-term perspective and contribute,contribute or support some social public welfare undertakings.In recent years,with the increase of Internet users in China and the rise of Internet public welfare,ordinary users can make social donations through the Internet,and the social participation in public welfare projects has increased significantly.However,the advantage of Internet information exposure also exposes many problems of public welfare projects,such as insufficient information transparency and lack of humanistic care.There is still a large room for improvement in the emotional experience of users such as trust,care,achievement and honor conveyed through the Internet public welfare platform.This project is the Public Welfare Insurance Channel revision project of Ant Insurance platform that the author participated in during the postgradua te period of school of design and art,Hunan University and during the internship of Ant Financial Alipay Business Group under Alibaba Group.As a user experience designer,I led and participated in the whole project process including user research,scheme design,interaction design,scheme evaluation,scheme adjustment,visual design,development and launch,feedback and iteration,etc.Paper on the basis of project practice,first of all,from the Internet public background introduces the existing problem s and deficiency,combining the theory of user’s emotional experience summed up the Ants Public Welfare Insurance Platform,emotional experience design strategy,and connecting with the problems of existing related products are analyzed and using quantitative and qualitative user research method analyzes the customer pain points and needs,summed up the design promotion opportunities.Centering on the emotional experience of users,the author puts forward corresponding interactive design scheme,converts the needs of trust and care into the whole design process and interactive interface,and satisfies the visual aesthetic experience by means of visual expression,while bringing warmth and affection,credibility and honor for users to participate in public welfare projects.After the product is launched,design iteration is carried out according to user feedback to optimize user experience.In this paper,the user-centered ant public welfare insurance platform is designed to solve the problems of transferring the emotional value of donation from the platform to users,so as to create a more credible and warmer user experience on the platform.In theory,the paper draws on the user experience hierarchical model and the research method of emotional experience des ign,absorbs and applies it to the design practice.In practice,the emotional value corresponding to users’ scattered donation behavior is conveyed to users through design performance,so as to achieve better user experience by integrating and transforming it into a whole.At the same time,part of the block chain technology design exploration,effectively improve the transparency of public welfare projects,enhance user trust experience.The design results of public benefit insurance products have significantly improved users’ deep participation in public benefit insurance projects and obtained better user experience feedback.