Research On Enterprise Mascot Design In The Ip Era

Enterprise mascot,as a representative symbol in the enterprise visual recognition system,is a symbol of enterprise characteristics and industrial culture.Customization of professional mascots for enterprises can reflect the general situation of the development of the enterprise in various aspects,such as awareness,product positioning,and play an important role in image building,brand activities,cultural propaganda and other fields.The advent of the IP era has deeply influenced the mascot design process.Under the new cultural background,we should actively promote the formation of enterprise IP culture,and define the brand positioning of enterprises.Professional image design is carried out according to the corresponding enterprise products and cultural characteristics.The IP of corporate mascots is a new trend of the times.The development of culture in today’s era is more and more complex.How to better reflect the intrinsic value of enterprises through the design of corporate mascots is a very challenging problem in mascots design.Only by better promoting the IP of corporate mascots can we better solve this problem,so as to better integrate corporate culture and market development,and promote the systematic design of corporate mascots.In the graduation project,the image design of Snow Bear’s fashionable diet culture is designed to express the corporate image through creative extraction,shape design,personality setting,action deduction and other means.Fully display the theme of health,environmental protection,fashion and other related products.By vividly expressing the interactive relationship among diet,city,office workers and green city,the mascot image can explain the inseparable relationship between diet and life,so as to make the mascot image more in line with the product theme and easy for the audience to understand.