The Use Of Jiangxi Culture In The Image Design Of Modern Restaurant Brands

Jiangxi culture is the culture of the Chinese nation subsystem,the long-term development of its branch and derive a series of their own culture,which constitute a rich cultural hierarchy network.Among them,xinyu is located in the central part of jiangxi province and is located in the middle of jiangxi province.The lake is located in the southwest suburb of xinyu city with beautiful scenery and beautiful scenery.Eastern jin period of the famous different books,in "anecdotes about spirits and immortals" which recorded the fairy lake for the female descent "clothes" legend,this is also the origin of the "fairy lake" a.The lake is unique,characterized by the type of lake and mountainous landscape.Rational utilization of the local diet and regional culture,will be at the fairy lake and catering brand integration development,design a set of perfect and has commercial catering brand design,on the one hand,foreign can set up the "at the fairy lake" catering brand overall image,at the same time,on the other hand internally can enhance the brand culture connotation,strengthening the influence of the brand.Consciously at the message to the audience of the fairy lake regional traditional culture,by setting symbols deepen the impression the audience's visual impact,so as to achieve the desired effect.The whole design process to go through investigations and analysis,a design direction,such as process,but also by social media consumption habits,regional culture and the influence of many factors such as.Finally,through the base system and application system integration,perfecting the system makes the identification and artistry of personalized,thus achieve the purpose of publicity,beautification,and promote consumption.