Study On The Design And Application Of "Backbasket Family" Catering Brand In Western Hunan From The Perspective Of Regional Culture

In recent years,with the upgrading of consumption and the increasing variety of products,the fierce market competition caused by this has received unprecedented attention and become the core driving force for enterprises to create value.With the implementation of the national poverty alleviation policy,regional features,this topic in the perspective of regional culture in western hunan,with basket house catering brand as the research object,according to the geographical environment,the construction characteristics of the xiangxi,economic factors,customs,culture,etc.,analysis of basket house catering brand features and regional culture.Through literature research method,case analysis and other methods to analyze the status quo of the backbasket family catering brand and the space for improvement and upgrading,combined with the domestic and foreign research of catering brand design,the region in the brand design into the key point of the backbasket family catering brand design.This topic is based on the concept of regional culture in the design of catering brand practice application design.This paper expounds the characteristics of regional culture and analyzes the effective ways of application in brand design.With specific family of xiangxi basket case practice of catering brand image design,regional cultural perspective of xiangxi basket the family brand catering to carry on the design and application research,the main contents include brand visual image design and color refining and visual aspects of the cultural symbol design category,including desktop supplies,office supplies,derivatives,such as series of packaging,poster design,To create a brand new visual design image of the backbasket family is helpful for the inheritance and dissemination of local regional culture,and to enhance the influence and appeal of the brand,which has certain reference significance for the research of other related topics.In the process of practice,fully tap extract local regional culture elements,the most representative symbol of basket house catering brand from the logo,color,graphics,such as material for a series of brand design and applied research,creating new and full of xiangxi region culture characteristic catering brand,unified brand integral style,basket,into the regional culture,Regional products with national characteristics can be in an invincible position in the market.