Research On Art Style Design Of Commercial Illustration In The Republic Of China

With the rapid development of science and technology culture,open international trade promotes the rapid development of the commercial market,but also with a huge commercial competition,commercial illustration because it can provide strong support for commercial competition also prosperous.Although modern commercial illustration in China compared to the previous commercial illustration has made great progress,but with the influx of foreign new trend and new technology,our country’s commercial illustration how can better cater to the new era,and in constant change and development under the new situation better show the value of different dimensions,oneself also need more illustration designer unremitting efforts and exploration.Review of China’s commercial illustration development in the long river,we have to mention the Republic of China period of commercial illustration design.As the enlightenment and beginning of modern commercial illustration design in China,commercial illustration design in the Republic of China has an indelible bright spot in the long river of commercial illustration design.In this special era of the Republic of China,new culture,new ideas,new technologies and new materials collide and merge with traditional Chinese illustration art,giving birth to a large number of excellent commercial illustration designers and excellent commercial illustration works.The Republic of China,an era of transition between the old and the new,is similar to the current situation of rapid global development and severe challenges faced by China in the integration of information,technology and culture.An in-depth study of the art style design of commercial illustration in the Republic of China period can provide important reference and guidance for the design of commercial illustration today and in the future.Firstly,this paper collects and sorts out a large number of materials about traditional illustration in ancient China before the Republic of China,and analyzes and summarizes the gradual evolution of the expression forms and artistic styles of illustration works in different periods in ancient China.Secondly,it analyzes the politics,commercial economy,science and technology and cultural environment of the Republic of China period through consulting materials,and obtains the historical background of the birth and development of commercial illustration in the Republic of China period.Further by collecting a large number of commercial illustration works during the period of the Republic of image data and case analysis,carding summed up during the period of the Republic of China commercial illustration from the bud and parrots to development and prosperity to decline and transformation of the artistic style of the three different stages of development,and in the development of commercial illustration itself is affected by the western art style of the genre;Then after continuing to analyze a large number of works,the design style of commercial illustration in the Republic of China period and the different three generations of illustration designers and their works design style are expounded respectively.On this basis,the design characteristics and design methods of commercial illustration in the Republic of China periodare summarized.Through the above series of in-depth discussion of commercial illustration in the Republic of China,summarize and extract a series of value embodiment of commercial illustration in the Republic of China and inspiration and reference for modern commercial illustration design.Finally,according to my own understanding and innovation of the style of the Republic of China,I applied the theory to my own practice and designed an advertising illustration poster of the style of the Republic of China.