Research On The Brand Image Design Of Homestay In Tuole Ancient Village

In recent years,the cultural protection and inheritance of ancient villages has become an inevitable trend in the confident development of culture in our country under the current situation.People’s needs to traditional culture development of the ancient village are flourishing.Under this trend,the development and development of ancient village tourism is in full swing,and the development of residential tourism has become an important carrier of ancient village tourism culture and rural nature.The development of the homestay managed by local villagers has gradually violated the original intention of the essence of the residential houses,and many problems arising from the lack of brand culture in this upsurge need to be reconsidered.Taking the ancient village of Tuole as the example,this paper takes the Ginkgo culture as the traditional business card of the tourism destination of ancient village.Field investigation and analysis are carried out in terms of insufficient creativity,lack of branding and propaganda in the course of development of homestay in the Tuole ancient village.It examines the importance of the brand building in development process of Tuole ancient village,introduces the strategic orientation of the brand image design of Tuole ancient village,and creates the suggestion strategy of "I am the only one".The design strategy of homestay brand image with the theme of "golden Toule,memory of homesickness" is proposed.At the same time,extraction and transformation of visual symbols under regional culture as well as maintenance and development of brand are analyzed systematically.This paper is divided into five chapters to systematically discuss formation of Tuole ancient villagers ’ homestay brand,so as to strengthen brand building of homestay,promote transformation and upgrade of the successful branding development of the Tuole ancient village.The development of the local tourism industry is promoted by homestay brand of Tuole ancient village,so that mode development of " tourism + " is developed into "+ tourism" mode.The brand building of Tuole ancient village is based on the unique local cultural characteristics.Through scientific and systematic strategic suggestions and plans for branding,it mainly explains architectural culture,minority culture of Tuole ancient village,extraction and transformation of the multi-dimensional visual symbols of Ginkgo culture,and design practice of visual system applied to "golden home" homestay brand.Based on the basic identification system and application project system of "golden home" brand,this paper probes into design method of visual image of homestay brand,thus providing reference to create rich regional characteristics,research on brand image design of homestay of ancient villages with life characteristics.