Research On The Inheritance Of Ethnic Culture And Innovation Of Rural Homestay Inn In Jinjiang Village From The Perspective Of Cultural Gene

Inheritance of ethnic culture is the inherent appeal of rural revitalization and rural spiritual civilization construction,social and economic development makes the living environment of ethnic culture constantly changing,and the impact of modern industrialization,the transformation of people’s values and other factors lead to the plight of ethnic culture inheritance.In recent years,rural homestay inn has become an important form of business to promote rural economic growth.Using rural homestay inn to promote ethnic cultural inheritance and ethnic culture adds color to rural homestay inn,which can effectively realize the inheritance of ethnic culture and the innovative development of rural homestay inn.Based on the Meme theory,Jiangbian Village and Jinzhu Village,the Zhuang villages in Jinjiang Village,were selected as the study cases.The Zhuang cultural genes were systematically combed to construct the genealogy map of the Zhuang cultural genes in Jinjiang Village.The application of the Zhuang cultural genes in the rural homestay inn of Jinjiang Village was analyzed,and the ideas of ethnic cultural inheritance and innovative development of rural homestay inn were proposed.The first part is Chapter 1 and Chapter 2,which summarizes domestic and foreign literatures related to ethnic cultural inheritance,ethnic cultural gene,rural homestay inn and other related fields,and grasses the research status and trend of related fields.The Meme theory and semiotics theory are selected as the theoretical basis,combined with relevant literature and national standards,the concept of cultural gene,ethnic cultural gene,rural homestay inn and so on is defined,which lays a foundation for subsequent analysis.The second part is Chapter 3 and Chapter 4.Based on the relevant government reports obtained during the field investigation,as well as the in-depth interviews with the staff of the village committee and the management staff of the homestay inn,it summarizes the economic development,tourism development and the development of rural homestay inn in Jinjiang Village.Combined with the in-depth interviews of Zhaizhu and villagers and relevant local cultural books,this paper systematically analyzed the Zhuang cultural gene of Jinjiang Village,and extracted the symbols of Zhuang cultural gene to construct the genealogy map of Zhuang cultural gene of Jinjiang Village.The third part is Chapter 5,which combines the reasons for the establishment of rural home stay,the development stage and the embodiment of Zhuang cultural genes,the rural homestay inn in Jinjiang Village is divided into three categories: ordinary farmhouse hotel,the Jiangbian homestay inn and the Jinzhu homestay inn.Based on the genealogy map of Zhuang cultural gene in the previous paper,this paper analyzes the application of Zhuang cultural gene and the problems and reasons in the application and innovation process.The fourth part is Chapter 6.Based on the inheritance status of Zhuang cultural gene in Jinjiang Village and the insufficient application of Zhuang cultural gene in rural homestay inn,tried to put forward the ethnic cultural gene inheritance and rural homestay inn innovation development ideas.First of all,the concept and consciousness should be strengthened,and the relationship between ethnic culture and rural homestay inn is complementary to each other.Secondly,we should ensure the authentic inheritance of ethnic cultural genes through two ways: cultural gene conservation and cultural gene repair.Finally,rural home stay through deep digging and reconstruction of two forms,the activation and reorganization of ethnic cultural genes,in order to realize the innovative development of rural homestay inn,while promoting the inheritance of ethnic culture.