The Funny Design Of Colors In The Packaging Of Children Products

Children are the future backbone of the country,and a child is also a family’s treasure.A child occupies an important position in a family.Therefore,it is our obligatory responsibility to provide the best thing to children.Meanwhile,the market potential of children product is inestimable.As the people born in 1980 s and 1990 s gradually have their babies and the two-child policy comes into effect,children product industry is booming.Comparing with their elder generation,these young parents pay more attention to the products’ quality,and become more and more hypercritical to the packaging design of children products.For the packaging of children products loved by children,firstly its color matching and selection should give consideration to children’s unique color cognitive psychology.When designing colors,the designers should pay attention to the care and love for children,and put more interestingness and innocence to their design,so as to make the color of children products’ packaging visually have more interestingness,pleasure and comfort.Such color design of packaging enables children’s life become healthier and happier.The thesis studies children’s color psychological property,understands the color differences between children at different ages and at different genders,and investigates the characteristics of the funny design in the packaging of children products from home and abroad,and summarizes the deficiencies of current color design in the packaging of children products,and concludes the manifestation modes of funny color design in the packaging of children products,and the modes respectively are color memory method,color comparison method,color indirect expression method,proper color direct expression method.Finally,apply the research results into the practice of product packaging design of “Mengniu Candy”.