Application Of Color In Traditional Candy Packaging Design

Color is the world’s most abundant human emotions show the most expressive, candy packaging design is also an important element. It is the first element of the human vision has become a visual cognitive and language communication, as a type of a language, the packaging design candy invisible plays the role in which the potential is obvious, it is it plays an important role in life, as a kind of emotional color, contents design language, plays an important role in modern candy packaging.Life candy wrappers everywhere, everywhere, but with the development and progress of the times, people’s thoughts and attitudes are constantly improving the aesthetic, coupled with the development of commodity economy, the packaging of goods began toward diversification and diversification, and thus consumer candy packaging requirements are also increasing, so the product is not only to have packaged goods, the fundamental role of protecting the product, but also can cause consumer’s attention, arouse consumers’ purchasing for, so for commodities packaging shapes, text, graphics, materials, especially color, are worthy of scrutiny a good designer and design.Candy sales market, some candy wrappers appear cluttered color, no body color, too strong visual effect caused by the human eye discomfort, which requires our designers to control the color of the main colors good grasp of color moderate brightness and purity, in the highlight package of visual impact while giving a comfortable feeling without glare, enhance consumer the impression.From the nature of the function and symbolism of color, to bring people to fully understand the symbolic color of emotions and people of color Contact subjective feelings among consumers to transfer the design never forget, impressive candy packaging, resulting in consumers, drive sales confectionery market. Only when making candy wrappers use a reasonable color, reinforces the inherent color image can really resonating with consumers, bring greater business opportunities and product marketing.