An Analysis Of The Current Situation Of Hip-hop Culture Spreading In China In The Internet + Era

In recent years,hip-hop culture has become very popular in China.This paper reviews the development of hip-hop culture,focusing on the representative program of hip-hop culture in China--"China has hip-hop"(now called "China's new rap").It mainly analyzes the communication process of the program from the three aspects of the media,the visual content and the problems existing in the process of the program communication.The conclusion is that the key to the success of the program is to use the Internet media to dig into the essence of hip-hop culture and use visual communication.In the transmission of traditional culture,the way of visual communication should be actively used to stimulate the innovative thinking of traditional culture and make use of the power of network media.At the same time,we should also strictly require communicators to quickly respond to the storm of public opinion and timely filter the disharmonious content in the process of cultural communication.In order to truly revitalize Chinese culture,it is necessary to find the connection point of cultural localization,select the art type reasonably,and enhance the artistic impact.