Research On Visual Design Of "Internet +" Children’s Art Education Brand

The rapid development of Internet plus technology and the sudden outbreaks have brought about great changes in China’s art education industry.At present,China’s "Internet plus" children’s art education enterprise is still in its infancy.Therefore,how to accurately analyze the real needs of users,and optimize the visual design of "Internet plus" children’s art education brand from the perspective of art has become an important research topic.This paper takes the visual design of "Internet plus" children’s art education brand as the research object.First,the concept of "Internet plus" education and the concept and significance of "Internet plus" brand of children’s art education are expounded.Secondly,based on the theoretical research and case analysis of children’s perspective,we find some problems in the visual design of Internet plus children’s art education,namely,the fragmentation of the design system,the adult design style,and the aesthetic rigidity of the design.Then,we made a precise analysis of the target users of "Internet plus" children’s art education.In view of the real needs of children and parents,we put forward the new requirements and principles of the visual design for "Internet plus" children’s art education brand,and pointed out the development prospects of this field.Finally,we will further demonstrate the research by using the brand visual design plan of "Internet plus" children’s art education enterprise "octopus little painter".I hope that this study will provide some creative reference for the visual design of "Internet plus" children’s art education brand,and then enhance the public’s love for the "Internet plus" children’s art education form.