Analysis Of H Brothers’ Financial Strategy Under Harvard Analysis Framework

The new era is coming.This is an era full of vigor and vitality.This is an era in which there are new challenges and new opportunities every day.This is an era of openness and win-win.Only with new ideas and new thinking can the company of the new era be able to move forward in the huge economic flood.With the improvement of people’s living standards and the pursuit of the quality of cultural life,the film and television industry has ushered in a glorious period of contending.However,due to individual consumer differences in consumer spending,international development,and the impact of the Internet,companies in the film and TV industry are in urgent need of accelerated self-improvement or transformation.As an important aspect of financial management,financial strategy has a significant impact on the sustainable development of the company.Therefore,it is extremely important for the analysis of the financial strategy of listed companies.This dissertation is divided into six chapters in the structure.The first chapter is the introduction,which describes the research background and significance of the study.The second chapter describes the basic concepts and theoretical knowledge of the Harvard analysis framework and financial strategy,highlighting Harvard analysis.The relationship between the framework and the financial strategy,that is Harvard analysis framework can help companies develop financial strategies and measure the implementation of the situation;the third chapter is the case of the selected case of this article H Brothers in Harvard analysis of the status quo analysis,the first is the company The basic overview is then followed by Harvard’s analytical framework,from the four aspects of strategy,accounting,finance and prospects to conduct a current analysis of H Brothers;Chapter four elaborates on the financial strategic objectives,types and implementation of H Brothers company on the basis of the previous section and finds out the problems The fifth chapter is the enlightenment and suggestion to the financial strategy of H Brothers Company.The sixth chapter is the conclusion and prospect of this dissertation.Through research and analysis,we have clear the positioning of H Brothers’ financial strategy.H Brothers’ financial strategy has played a certain role in the sustainable development of the company to ensure the value-added of the company.However,the environment around the company is constantly changing.There are many unstable risk factors in the market.Therefore,H Brothers should continue to optimize the management of fundraising strategy,guard against the financial risks brought by debt financing,and strengthen internal management.The use of asset resources to improve the efficiency of asset utilization.Strengthen the core competitiveness of the main business,rationally select investment projects,professionally evaluate investment returns,and avoid over-expansion leading to tight funding.The dividend payout rate should also be rationally arranged to attract more investors.At the same time,it also serves as reference for other companies in the industry.