| Along with high speed development of our country economy in recent decades,people’s material life standards are getting higher and higher.people are no longer content with basic material and cultural needs,they pay more attention to mental consumption and enjoyment,and thus pay more attention to the third industry consequently,especially the consumption of cultural industry.Under the background,as an important part of cultural industry,film and television industry is developing at a high speed,at the same time a lot of competitive film and television companies have been formed.While vigorously developing the national economy and improving people’s material quality of life,our country also strongly supports the development of the film and television industry.Under the fierce market competition,all film and television companies strive to survive and develop,vigorously carry out mergers and acquisitions business,expand their business scope,and become integrated service companies step by step.As an important work to evaluate the operation and management results of the enterprise,Financial analysis has decisive significance for the enterprise’s managers and operators to make the production operation decision and select strategic direction.However,the financial analysis of most film and television companies still uses traditional financial analysis methods.The data analysis is based on the economic business that occurred in the past,which exists some defects such as lag,one-sidedness,and neglecting macro environmental factors and is unable to make reasonable forecast about the enterprise’s growth prospects.Therefore,a more rigorous analysis system is needed to comprehensively diagnose the financial status of the enterprises,comprehensively evaluate the operation status of the enterprises,find out the shortcomings of the companies in daily management behavior,propose reform plans and provide guidance for the sustainable development of the enterprises.The comprehensive analysis theory of Harvard Analysis Framework meets this requirement,it comprehensively diagnoses the business status of the companies from the four dimensions of strategy,accounting,finance and prospects,and provides strategic decision support for the daily operation of the enterprises.This article takes H film and television company as the case study object,expounds the relevant theories and limitations of traditional financial analysis,summarizes the advantages of Harvard Analysis Framework,and uses Harvard Analysis Framework to analyze the financial information published in the past five years from 2013 to 2017.It Judges the company’s accounting information quality level,business management status,makes a reasonable evaluation of the company’s financial status,predicts development prospect and risks of H film and television company,summarizes the problems in the financial system of H film and television company,proposes corresponding solutions in order to improve the financial management level and comprehensive competitiveness of the company,finally obtains the related conclusions of the financial analysis. |
