A Research On Financial Performance,Financial Policies And Financial Stategies For ENLIGHT And H.BROTHERS MEDIA

With the development of social economy in China,People’s spiritual and cultural consumption demands are increasing day by day.And the level of cultural consumption rises rapidly,which provides a stronger driving force and explode space for cultural industry,especially for development of film industry.Private enterprises invest to film industry continually.Benefit from industry development,they get the good result.So what characteristics of these companies that represent for new economy have,on fixed assets investment,working capital management and sales gains?Aiming at these problems,we choose film industry benchmark enterprises,H.Brothers and Enlight Media as the subjects.By system analysis of their business financial data and combine of their business activities to seek their business strategy which hidden behind the data,then put forward suggestions concerned.This paper consists of eight chapters.The first chapter is the research overview,which includes background,significant and organization of this paper.The second chapter is macro-environment and industry environment analysis.The Third chapter is enterprise profile.The fourth,fifth and sixth chapter are comparative analysis of financial data which separately on Three-Dimension financial target,financial index system and business model,which provide the reference for the further development prospect from reflecting financial states of two enterprises.The seventh chapter evaluation the financial policy and draw the financial strategy matrix.And the eighth chapter is the final chapter to summarize the main conclusion and give suggestions.Through the comparison and analysis,H.Brother and Enlight Media were all on film industry.They have large fluctuating on the field of cash flows and sales turnover in thedevelopment.Both of them used capital leverage to increase investment in Internet derivative industry and all-round efficient combination of their corporated business to create a relatively perfect entertainment territory-By the contrast analysis,Enlight Media has a relatively good financial liquidity in operation of assets,less operational risks and financial risks.H.Brother increase the external financing and continuous acquisition to expand the scale of assets.H.Brother’s return on equity is higher than Enlight Media,The competition goes increasingly in film market,how do these enterprises to keep the long-term development?The author suggests that,Enlight Media need to expand the advantages in film operation and explore the other profit models actively,keep on seeking the endogenous development model,also need to be cautious and controlling the rhythm of investment to avoid the financial pressure.At the same time,Enlight Media digs into the movie derivatives,uses their abundant IP resources to build the entertainment industrial chain.However,the H.Brother pursuits external-oriented development,the industrial layout is more comprehensively.H.Brother have been already taken shape,they should control the investment risk.The industrial chain layout still has to focus on stars’ IP and film development.Facing the complicated film industry,two enterprises are in the state of fund shortage,it should properly decrease the dividend proportion to increase their economic sustainable growth in the situation of moderate debt.