A Study On The Tales Of Tourism Propaganda Films

Plato once said,"whoever can tell a story has a world." In recent years,storytelling has been widely used in various forms of film and television works of art,such as tourism propaganda,documentaries,reality TV shows,commercial advertisements,news columns,and so on,which can be described as outstanding contributions.It is also called by the industry as the most effective artistic technique,which can "turn decay into magic",and at a time when the demand of advertising for tourism propaganda film is becoming more prominent,it is not only reflected as an artistic technique under the narrative theory.But to a greater extent highlights as a very effective marketing strategy.Storytelling is a narrative technique,which in this paper refers to the use of all kinds of reasons in the film.Elements and techniques of the creation of tourism propaganda,thus achieving the purpose of publicity.From the imitation of feature films to the large-scale mass production of more radiation areas,from more than ten seconds of tourism advertisements to more than ten minutes of tourism microfilms,and then to the trend of tourism films,the development of tourism propaganda films can not be separated from the promotion of storytelling techniques.On the high-speed train of national rejuvenation and national rise,tourism propaganda plays an important role in shaping the image of tourism destination and promoting the development of tourism economy because of its unique image expression ability and communication advantage.Moreover,in the context of the rapid development of the globalization process,the tourism propaganda film is even more Bear the historical responsibility of building a bridge of cross-cultural communication.The concept of "story" in this paper is the focus of research in the field of narratology.Moreover,since the analysis and study of tourism propaganda film can not be divorced from the realistic context,the author tries to draw lessons from the arguments in post-classical narratology and start with the story,one of its constituent elements.This paper explores the functions and functions of story-based techniques in the creation of tourism propaganda films.By analyzing different kindsof visual texts,I hope to summarize the types and expressive forms of storytelling techniques in tourism propaganda films,so as to dig out the potential deep meaning behind them,and to further stimulate tourism in the virtuous circle.The effect of the sustained release of energy from the market.This thesis is divided into four parts:The introduction mainly discusses the background,purpose,importance,research status and the research methods of the topic.This paper focuses on the reasons and significance of choosing this topic.The first chapter of this paper mainly through reading a large number of related content literature,I want to study the concept of tourism propaganda film is a preliminary definition,and its development process and classification of comb and induction.This paper analyzes the theoretical basis and practical application of story-based techniques and discusses the unique style and advantages of story-based techniques in tourism propaganda films.The second chapter first discusses the problems caused by the lack of storytelling techniques to the creation of tourism propaganda film.The main problems are the poor publicity effect,including the serious style paradigm of propaganda and education,the stacking of pictures without logic relation,the homogenization of destination temperament and so on.Secondly,it further clarifies the change of the concept of the storytelling of tourism propaganda film,including from the real scenery to the brand positioning of the destination,from the rational informing of the destination information to the perceptual appeal;From inviting stars to ordinary people as the protagonist;setting the destination as the background environment rather than the simple object of display.Through these trends,To explore the reasons behind its changes,the role and significance.The third part is from the audio-visual strategy of story-based techniques,respectively.The combination of multiple scenes and the interlacing of light and shadow in screen strategy is the basic form of story telling in film and television art.The interaction between the narration and the musical elements in the auditory strategy not only makes its directionality clearer,but also enhances the story of thetourist propaganda film,which can cause the audience to be infected in the process of imperceptible influence.The best way to achieve the goal of tourism propaganda in the process of acceptance.The fourth part discusses the thinking of the use of storytelling techniques.The author divides it into two parts: the prerequisite for the successful application of storytelling-the "good story",the important auxiliary of the successful application of storytelling-"good story".The important components of the "good story" are divided into story characters,story themes,and motivating events;"Speaking well" is a methodological problem.It is a method of how to allocate the material that you own so as to maximize its function,including the conflict and suspense of strengthening the tension of the story,the details of the film and television,and the narrative montage that can realize the logical rationality of the tourist propaganda.Starting from the two main lines of content and mode,combining their own works to the tourism propaganda film in the story of the use of the thinking layer by layer,discusses its specific forms of expression and comprehensive analysis.