Design Of Dalian City Brand Visual Image

In the construction of modern city,good visual image design is an effective means to enhance the value of city brand.More and more cities realize the importance of urban brand visual image design,into the process of urban development and construction.The world began the brand visual image design wave.However,the convergence of Chinese city brand image is quite serious,the urban personality is gradually weakened,the lack of uniqueness and systematic,making the city in the competition and publicity in a disadvantageous position.It is necessary to build a brand image with the characteristics of the city.Dalian,although the country is the first focus on urban brand building city,but so far the lack of visual image design,cannot be well aware of the audience.Taking Dalian as the research object,excavating the urban characteristics of urban brand visual image design,so that Dalian is more people to recognize and identify,enhance the competitiveness of Dalian city.This paper uses the methods of collection analysis,questionnaire survey,interview,illustration,system research,practical application and so on.The whole thesis is divided into seven chapters,which is the process of argumentation from theory to practice.The first part mainly describes the background,meaning,purpose,method and so on.The second part summarizes the connotation,design principle,function and function of the visual image of the city brand.The third part summarizes the development trend and characteristics of the current visual design of city brand by analyzing the current situation and dynamic analysis of domestic and foreign city brand design.The fourth part summarizes the dynamic design of urban brand visual image and discusses the dynamic visual expression.The fifth part takes Dalian as the research object,analyzes and locates Dalian city brand,reconstructs the city brand,combines the enterprise visual recognition system theory,designs the urban brand visual recognition system which conforms to the city planning and the trend of the society age in the present age,and develops the long-term brand Image promotion strategy.