Research On Brand Design Strategy Of Tourist City

With the development of economy,tourism has flourished and various types of tourism cities have emerged in an endless stream.China,as a country with rich culture and vast land,has many tourism resources.However,how to effectively use these resources to create a tourist city is still a very good image.The big problem is that many tourism cities have the problem of similar brand design and lack of features.Since CI theory was introduced into the urban image in the 1990 s,urban brand design has become one of the research directions of tourism cities and has become one of the important means for tourism cities to participate in urban competition.At present,on the basis of creating a tourist city image,it is no longer a single emphasis on tourist attractions and development of tourism activities.Therefore,systematic urban brand design research is particularly important.In recent years,the Chinese government has proposed the cooperation policy of the "New Silk Road Economic Belt" and the "21st Century Maritime Silk Road",which has opened the "One Belt and One Road" development strategy.Under this background,we must also innovate the development of tourism cities.The model adheres to the individualized development of the tourism city brand and builds a number of tourist city brands with Chinese characteristics.Based on this,the full text takes Chishui City,Guizhou Province,which owns the world natural heritage,Danxia landform and eucalyptus forest,as an example to discuss the strategy research of brand design of tourism cities in China.This paper is divided into six chapters.The first chapter describes the research background,research significance,research methods and innovation points of the paper.Chapters 2 to 4 briefly describe the cognition and characteristics of the tourism city brand design.Systematic Composition of Brand Design for Tourist Cities.It focuses on the urban concepts of tourism cities and related research theories of urban visual symbol systems.Chapter 5 analyzes the development status of China’s tourism cities in urban brand design in the context of contemporary society,and proposes relevant current designs for tourism city brands.Problems and reflections;Chapter 6 puts forward the theory of personalized research in Chishui City’s urban brand design,and designs a complete set of visual culture brands and dissemination and promotion models with Chishui characteristics.This thesis,from theory to case analysis,from book to practice,analyzes the importance of brand design as a tourism city at a layered level,highlights the study of brand design for tourism cities,and conducts research on theoretical practice in Chishui City.A complete set of Chishui City Tourist City Brand Design System.