Research On Dynamic Design Of Brand Visual Image

With the development of digital media and the Internet,digital mobile devices are becoming more and more popular,and the transmission of information is becoming more and more diverse.People can obtain more personalized messages with different styles from different media platforms.The power of traditional media is gradually weakening and transforming into digital,and the printing volume of paper media is also decreasing.In this digital era,the traditional static brand visual image design has been unable to meet the audience's visual experience,the brand visual image design gradually moved towards dynamic can be described as the general trend.Nowadays,the brand visual image is still our main memory point for the company.However,the development of brand visual image design has appeared to this day,the phenomenon of "graphical" and "symbolization" has emerged.A large number of graphic symbols with similar shapes are flooding people's attention,there is a phenomenon of brand confusion,and the phenomenon of homogeneity is very obvious,resulting in a reduction in brand recognition.In this rapidly changing era,it is difficult for us to express more and more abstract things in a specific form.We can only conceive dynamic and fluid forms to perform different performances on different occasions.And with the blessing of sound and dynamic text,its expression form is more abundant.This article mainly takes the dynamic design of brand visual image as the research object.From the theoretical level,Chapter 1 comparatively analyzes the research status of domestic and foreign literature and monographs;Chapter 2 analyzes the development trend of dynamic design from three aspects: development origin,personality continuation,and current trends,and analyzes the promotion effect of dynamic design on the brand's visual image from the perspective of audience and brand itself;Chapter 3specifically analyzes the three expression methods and three design strategies of the dynamic design of brand visual image,and lists many cases in the process of research.From the practical level,Chapter 4 adopts the specific practical topic "EQUAL STUDIO" brand dynamic visual image design as a design practice project,recording from the brand's conception,creative source to visual molding,and finally to the dynamic display application,from the logo,poster Short videos and brand derivatives show specific dynamic effects in four aspects,and explain how brands can design dynamic visual images to achieve the best visual experience and communication effect in the environment where new media and traditional media merge.Finally,the author summarized the above research process and looked forward to the future.It firmly believe that in the near future there will be more and more theoretical and technical means to achieve better dynamic design,and it believe that the brand's visual image is dynamic Design can make brands and enterprises more viable for long-term development.