Cause Analysis On Popular Phenomenon Of Network Literature Ip Costume Drama Based On "encoding/decoding" Theory

In recent years,China's political economy has grown rapidly,and TV drama industry has entered a period of rapid development.With the popularity of TV series such as "Betty Sun",Step by Step Startling"," Nirvana in Fire","The Legend of Miyue","The Journey of Flower"," rebirth and three generations" and other TV series,IP drama costume dramas in network literature have not only brought appreciation to the public.Satisfaction also caused many hot debates.This article selected 23 Internet Literature IP costume dramas from 2010 to 2017,framed by Stuart Hall's “coding and decoding” theory,and the living environment codes,costume props codes,and music language codes of Internet literature IP costume dramas.The story theme code,character narrative code,ceremonial custom code,and popular actor code were constructed as categories,and content analysis and code interpretation were performed.The study finds that IP drama dramas in the Internet literature attach great importance to restoring the historical living environment,etiquette and costumes and props in the novels;at the same time,the music scores are dominated by “antiquity music”;the themes of the stories are mainly divided into the love palace drama,the Gongdou trick opera,Pure love and sadness dramas,growing up in troubled times;Narrative styles are mostly linear narrative structures;and the characters in the plays show feminist “big female owners”characteristics.The survey found that the reason why most audiences watch TV shows is because they like the themes,themes,actors,and characters of television dramas.Most of them are original fans.The Internet literature IP drama TV dramas to a certain extent,to a certain extent,to meet the audience's mood changes,interpersonal relationships,environmental monitoring,self-validation of the utility,the majority of people in the interpretation of Internet literature IP drama TV series is a hegemonic and negotiated decoding,but still There are quite a few audiences who have taken a confrontational decoding of the Internet Literature IP IP drama series.The focus ofthe controversy is that the production quality code of actors' performances,cutouts,and screen shots does not reach the audience's boutique expectations.