Research On The Development Strategy Of Tourism Performing Arts Product "Dream Of Tao" From The Perspective Of Life Cycle

In recent years,the domestic economic level has been greatly improved,the living standards of residents have leapt forward,and the requirements for the quality of life have become higher,and the demand for domestic tourism should rise,promoting the rapid development of domestic tourism.As the pillar of the tourism industry,tourism performing arts products came into being,and today,the tourism performing arts market has shown a strong development trend and good development prospects.The emergence and research of live performing arts products in tourist attractions have important significance and role in excavating and displaying the historical and cultural connotation of tourist destinations,shaping and enhancing the brand and image of destinations,enriching and satisfying the multicultural needs of tourists,as well as improving local socio-economic and cultural benefits,and further promoting the integration of culture and tourism.After more than 40 years of development and transformation,China’s tourism and performing arts industry has entered a stage of rapid development,and a large number of live performances and theme park tourism and performing arts programs have sprung up like mushrooms,and "Dream of Tao" is one of the excellent representatives.Under the background of the blossoming tourism and performing arts market,"Dream of Tao" develops and utilizes the unique natural landscape resources of Longhu Mountain,innovates the tourism performance model,creates a new tourism brand,creates a "big tourism" pattern,reshapes the brand image of the tourist destination,realizes the transformation of tourism brand efficiency,and promotes the comprehensive development of the regional tourism economy.This paper summarizes the impact of tourism performing arts products on tourism destinations by combing and combining the concept,types and development status of tourism performing arts products,using literature method,case study method,comparative analysis method,characteristic analysis and judgment method,experience summary analysis method,combined with product life cycle theory,industrial integration theory,and stakeholder theory,summarizing the development mode of each life cycle stage of tourism performing arts products,to the "Dream of Tao" as the main research object,,and through studying the life development cycle of the large-scale landscape live performance "Dream of Tao",it will be combined with the domestic representative landscape real-life tourism performance product "Impression Liu Sanjie" compares,excavates the life cycle development law of tourism performing arts products in the context of high-quality development of the tourism industry,analyzes the relevant factors that have an impact on the life cycle of the project,including supply factors,demand factors,effect factors,etc.,combines the advantages and disadvantages of each stage of the life cycle of tourism performing arts products,analyzes the focus of tourism performing arts product life cycle development strategies,starts from the main practice of innovation and development to characteristic boutiques,and puts forward tourism performing arts product development suggestions and development strategies.Providing a theoretical foundation for the in-depth development of Jiangxi’s tourism and performing arts market is of great significance for promoting the development of tourism destinations in Jiangxi Province and building a strong province.