The Study On The Operation Strategy Of "Chinese Dancesport Federation"

With the continuous update and iteration of mobile network technologies,the Internet era has entered the era of mobile Internet.The widespread popularization of mobile terminal devices is gradually changing people's life style.Since the media age unknowingly infiltrated into people's daily lives,the WeChat public account has become a fast developing self-media platform based on WeChat social user base and has been widely used by governments,media,enterprises and individuals.Since the launch of the WeChat public platform in 2012,businesses from all walks of life have registered their own public platforms.However,the operation has so far stood out as an absolute part of the 12 million public numbers.Since its registration in 2013,the "China Sports Dance Federation" WeChat public platform has been in operation for nearly 4 years.Especially since 2016,the WeChat public platform has made rapid progress and has formed its own unique operating system.Although the "China Sports Dance Federation" WeChat public number in the industry a lot of public number relatively high visibility,all aspects of operation more perfect,but there are still some shortcomings.In this paper,the "China Sports Dance Federation" WeChat public number as a case study,access to its first-hand operational data,the use of case studies,content analysis,literature and other research methods,picking the last year public release of all Graphic research and analysis of information from the user operations,content operations,operations operations,promotion and operation of four aspects of its operational status analysis,summarizes the characteristics of its operations and identify the deficiencies in these issues put forward proposals for feasibility And strategy,but also for the relevant theoretical research to make a fundamental analysis.Through the research and analysis of its data,this article summarizes the deficiencies in the operation of the public number of four points: 1,the lack of user management;2,the content of the operating system is not perfect;3,weak user interaction;4,the promotion of activities is not enough.In the end,after discussing these problems with the leaders of operation team,this article puts forward three feasible operational strategies: 1,enriching the content system;2,focusing on user experience;3,establishing brand awareness and moderate marketing.Hope that in the future operations can not only be gradually improved to the extreme,but also as much as possible for the industry to provide reference for WeChat public number.