Marketing Plan Design Of Good Doctor Education Medical Examination Training Project

With the development of social economy,science and technology,the constant renewal of knowledge and the continuous innovation of learning forms,learning has become an urgent need of social development.Under the background of the national vigorously advocating the construction of a "learning society",education in China has entered a new stage of development.Medical education is regarded as education in China.An important component also ushered in opportunities for development.In order to enlarge the scale of professional medical and health personnel,comprehensively improve the technical level of medical and health personnel in China,and improve the professional structure of the medical and health personnel,the state has promulgated relevant policies and measures to promote and strengthen the training and construction of general practitioners and residents,which will benefit the medical education industry.At the same time,as an important part of the strategy of "Healthy China",the development of medical education is directly related to the national economy and people's livelihood.Therefore,the training of medical and health personnel must be of high standards and strict requirements.The state will constantly standardize the assessment of qualifications and post competencies of practitioners,and promote the reform of medical education and the level of disease diagnosis and treatment.Progress.Because of the characteristics of medical disciplines,all kinds of promotion,assessment and continuing education are required to take examinations.Lifelong learning has become a doctor's motto.All these will bring new opportunities and challenges to the medical education and training market.As the most famous and influential brand of medical education in Henan Province,Henan Education of Good Doctors Science and Technology Education Co.,Ltd.(hereinafter referred to as Education of Good Doctors)has experienced a brilliant period of rapid growth in medical education and training projects since its establishment 11 years ago.It has also encountered a decline in profits caused by the market partitioning of medical examination and training institutions and a weak performance caused by the unreasonable structure of training projects.The bottleneck of development.Looking forward to the future,the development of Henan Good Doctor Educational Technology Co.,Ltd.has not only ushered in a good opportunity,but also faced with new risks and competitive pressures.This paper takes good doctor education as the research object,through the way of combining theory with practice,taking the medical examination training project of good doctor education as an example,combing the relevant theories based on the research background.Then,using "macro environment analysis model" and "Porter Five Forces Model" to analyze the external marketing environment of the good doctor education,combining with the analysis of the basic situation,organizational structure,internal resources and internal marketing environment of the project ability of the good doctor education,using "SWOT analysis method" to analyze the social environment and competitive environment of the good doctor education State analysis,for the good doctor medical examination training project in the development of the advantages and disadvantages of a detailed analysis.Through the market survey questionnaire,combined with the above analysis of the doctor medical examination training project,the accurate market positioning is carried out.Therefore,this paper puts forward the reference direction for the marketing scheme design of the good doctor education and medical examination training project,gives suggestions for the product system and product service from the product design,gives the corresponding pricing strategy design for mature products,new products and combination products respectively,combs and plans the marketing channels,and also puts forward the scheme for the promotion of combination marketing,and from the organizational structure and people In terms of resources,technology,finance and corporate culture,we have formulated safeguard measures to promote the implementation of marketing programs.This paper focuses on the current development needs of medical education and training institutions,hoping to provide reference for the development of medical education and training institutions.