The Business Plan Of “BL Remote Diagnosis Center” Based On Internet Medical Platform

China's traditional medical services have always been characterized by shortage of high-quality hospital resources,uneven distribution,difficulty in seeing a doctor,and prominent contradictions between doctors and patients.In addition,China has now entered an aging society,and the elderly population and sub-health groups have increased dramatically.The existing medical protection problems for chronic diseases have not been effectively linked,and the treatment of patients has not achieved the expected results.Through analysis of the medical field,the company has an insight into the business opportunities of Internet medical care and is determined to enter the Internet medical market.In order to successfully start the project and achieve the purpose of the company's business,this paper has written the business plan of the “BL Remote Diagnosis Center” project through in-depth analysis of each part of the business plan,fully analyzing the conditions and feasibility of the project implementation,and making the company's business decision-making and financing.Provide a reliable basis.In the introduction section,the paper explains the background and project significance of the project,as well as the relevant theories and research methods used.Firstly,through the PEST model,the macro environment of the Internet medical industry was investigated.It is analyzed that the project is currently under the situation of positive policy promotion,good economic and related technology development,and the investigation of the current situation of the industry in China and Xinjiang,combined with the five-force model.Analyze the competitive market and find out the strengths and weaknesses of the project.Secondly,the text introduces the project situation in the enterprise construction,including software and hardware products and services,research and development progress,internal construction and strategic planning.Then use the STP and 4P methods to develop product positioning for entering the Xinjiang market with “chronic disease management” as the entry point,and formulate corresponding product,pricing,promotion and distribution strategies.On this basis,through the construction of the website and the public number,the construction of suppliers and customers,and the planning of profit model and human resources,we will create a three-in-one operation plan for “people and property”.Finally,through the financial forecast of the project implementation and the analysis of financial indicators,the project's payback period and project benefits are calculated,and the risks that the project may face are pre-judgment and evasion.Through the use of scientific management theories and methods for discussion and analysis,this paper concludes that the R&D and implementation of the “BL Remote Diagnostic Center” is feasible and worth investing.The implementation of this project not only has good economic benefits,but also has good social benefits,which has alleviated the medical problems that need to be solved in the region to a certain extent.