The Business Plan Of A Retirement Home Using Integrating Pension Service With Medical Service Model

As the speeding up of the China's aging process, and the growth of the aged population,China is experiencing an unprecedented process of aging with the biggest increase and the fastest developing in the world. And China will enter a deep aging society. The pension problem has already got more and more regards from the government, the society, companies and all the Chinese people. Every year, our country deliver the policy and rules to develop the pension service. On the other hand, as the weaken of Family Endowment, either the institution endowment or the community endowment can afford the need of pension service for both quality and quantity. Being based on the trend of the development of aging population, and following the idea of ‘integrating pension service with medical service', we decide to research the Retirement Home A business plan to find a feasible scheme for the future of China.This business plan illustrates the general situation of Retirement Home A based on the integrating pension service with medical service model, and give out its profit model and core competitiveness. I also try to use SLEPT Model and Porter's Five Forces Model to analyze the micro and macro environment which met by Retirement Home A. At the same time, the business plan analyze the characteristics of customer demand and the strengths and weaknesses of the threats. I also work out a marketing strategy of service, promotion and price by using the STP marketing segmentation and 4Ps strategy analysis. In the chapter of operation plan, the business plan introduces the organizational structure, management team and the operation strategy of different development periods, according to the theory ofenterprise life-cycle. At the end of the business plan, I analyze and estimate the financial statement for future five years of Retirement Home A, and execute the plan and get the summary.Through study we think the Retirement Home A meet the direction of the development of institution for old-age care of future of China. The advantage of the Retirement Home is using integrating pension service with medical service model. We should put an equal premium on both medical service and pension service, making them promote each other, and focus on building the health management to the elder. Help the elder live in healthy lifestyle,and change the the passively disease treatment to active health management, to improve the living quality and decease the cost of medicine. In order to reach the balance point between the two and find out the best way of pension service with the limited resources, and satisfy the requirement of life and medical at same location. And then we can get the maximum benefit for the aging population and deliver them a better quality of life. The target customer of Retirement Home A is the aging people who have the economic capacity and have a higher requirement on the health care.