Internet Medical Industry Business Model Research

Turn into the 21st century, the Internet technology has been rapid development in the world, provides more abundant business model innovation method for enterprises. However, the concepts of business model and business model innovation methods and other core problems have not formed the consensus view in the current academic circles. Business model innovation way of traditional industry is not clear. Internet medical received widespread attention in our country, in contrast to the upsurge of investment enthusiasm, this industry cannot solve the practical problems in the existing medical services. As the star enterprises "Chun Yu Doctor" and "Ding Xiang Yuan" opened offline clinic, the first attempt to the Internet medical industry announced failed.This paper thought there are two main reasons for above phenomenon, one is the value realization principle has been ignored during the process of business model design ignores; the second is enterprise business model innovation break away from the technical essence of the health care industry. So this paper takes XX company as an example, according to the TCH business model theory and subversive innovation theory as the theoretical basis (the two theories are advocating the value realization and technical innovation), designed a new type of Internet medical industry business model. And used the Michael Porter’s Five Forces Model and the social value of the effectiveness of the business model and the development prospect is evaluated. Through evaluation analysis, XX company business model in solving the practical problems of medical industry is superior to the existing Internet medical industry business model, and have potential for development.Through the research, if the Internet medical industry wants to solve practical problems, also develop rapidly, they need to focus on value realization in the process of business model design instead of value creation; in addition to the success of the medical industry business model innovation cannot leave of the development of medical technology. These conclusions will provide guidance function on the Internet health care industry, and other similar industry.