Research On Telemedicine Business Model Of A Company

In modern society,people's living standards improve gradually,the average life expectancy increases accordingly.The problem of aging becomes increasingly serious,which increases the demand for health care.At the same time,the main contradiction in the current society of our country is between people's increasing demands for better life and imbalance or insufficiency of development,especially for the imbalance of medical resources distribution between regions and insufficient development of medical conditions in some areas.In order to alleviate these contradictions,medical resources are urgently required to break the geographical restrictions and provide more high-quality medical services for more people in more areas.Telemedicine can meet this urgent need to a large extent.Telemedicine technology is a comprehensive technology,which integrates modern remote communication technology,holographic imaging technology and information technology.This integrated technology enables telemedicine services to be realized.Up to now,however,there still lacks of a good business model suitable for telemedicine,which can be widely popularized.Facing these problems,the paper takes the A company as the research object.Meanwhile,it analyses the implementation environment of the business model of remote medical field on the basis of the relevant interviews and surveys through the theory tools such as the five forces model theory,so as to establish the elements of business model.Finally,it sums up the core principles of the business model of the remote medical field that should be followed.Firstly,the paper will discuss the advantages and disadvantages of the business model of A company.The paper summarizes its advantages and points out its shortcomings,which provides a solid basis for the improvement of the business model.Secondly,the paper takes the business model of A company as the research object.It will be concluded that A company should establish effective business process and profit model through the reasonable planning and allocation of scarce resources in the medical value chain on the basis of theoretical analysis,so as to improve the threshold of competition.Thirdly,the paper designs and builds the telemedicine diagnosis platform of A company to improve its business model and extend its business to the Internet,such as remote interactive training,remote operation display and education,remote diagnosis and treatment consultation and remote custody etc.It will truly and effectively helps medical institutions to realize the grading diagnosis and treatment,helps doctors to obtain professional remote training and helps patients to diagnose the experts nearby.And it establishes a series of long-term mechanism to support this business model through the design of medical value chain scarce resources planning and configuration methods and related safeguards.