| With the general improvement of people's living standard,"eat more,exercise less the incorrect way of life" that the incidence rate of chronic diseases is increasing year by year,the "sedentary" change unhealthy work makes the cervical vertebra and lumbar vertebra diseases as the representative of the"modern civilization disease" has become the main killer of harm people's health seriously the influence of social stability and prosperity.Therefore,the Wuhan Municipal People's Government on December 2016 issued the "implementation of the national fitness program in Wuhan city(2016-2020)",pointed out that in 2020 to build Wuhan into a public health promotion,healthy growth of the industry.The scale of the sports fitness club in the process to "health Chinese 2030"the outline of the plan for the "combination" and "non medical intervention"as the guiding ideology,actively establish launched sports medicine health services adapt to the development of economy and society in Wuhan City,make full use of Study on fitness of health promotion,the positive role of chronic disease prevention and rehabilitation etc..In the fitness club sports medicine health service is a kind of exercise methods and medical indicators combined with effective guidance for science and health services,Wuhan City Fitness Club in motion if can meet the medical and health service has important significance Wuhan City,the growing consumer demand for health building in Wuhan.This paper takes questionnaire survey as the main research method,literature review,interview and mathematical statistics as an auxiliary research method to analyze the supply and demand of sports health service in Wuhan fitness club.Is a common sport fitness club of Wuhan medical and health service,although the feature is not obvious but the popularity of a wide range,including:health monitoring,health assessment,health intervention;two is the difference of different views on the subject of sports medicine equipment of large server,which managers view is better than the coach and consumer perceptions the coach of the instrument recognition is higher than that of consumers;three there is a significant difference between exercise and health service supply characteristics of different coaches,differences are mainly embodied in the coach's age,educational level,working time and employment source etc.;four there is a significant difference between exercise and health needs of different characteristics of consumers;five there is a significant difference between the supply and demand of fitness club sports medicine health service,consumers think their service and coach that their services do not keep Constant,and the consumer,s score is lower than that of a coach.According to the research results,put forward proposals for the development of fitness club development in the new period,provide a reference for fitness club in Wuhan city.The suggestions include:one is the club should understand the needs of consumers,strengthen the health service supply;two is the health oriented,developed in accordance with the different features of teaching plan training practice,through training to promote the complete expression of coaching behavior.As for the lack of medical knowledge of the coaches should strengthen the medical lectures.The three is to strengthen the coaches health behavior management,managers should ensure coach service quality,increase the competitiveness of the brand of the club.The four is to strengthen the communication with consumers,develop a healthy sense of community,not only can supply rate increase and effective conversion,but also can avoid the supply overflow,the depth of communication coach and consumption for the coaches to know consumer acceptance,avoid full load status in consumer coach Under continuous supply caused by waste;five is a reasonable set of club sports medicine.The server is based on six "consumer experience" as the core,to develop in line with the needs of different characteristics of consumers' health service,followed by a series of means of marketing,service quality will gradually advantage into market advantages,the formation of a new growth point in the market. |
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