Study On Customer Satisfaction Improvement Strategy In Henan Saisi Dental Hospital

With the continuous improvement of people's living standard,the continuous expansion of population size and the continuous improvement of the aging degree of society,residents' demands for medical level are also constantly diversified.After years of development,China's medical market has witnessed explosive growth.However,the following problems have also emerged,such as the difficulty of registration and the difficulty of medical treatment,which has become the main factor leading to medical disputes,and the patient's overall satisfaction with the hospital has been decreasing.In addition,with the increasing of competition,hospitals in order to gain a competitive advantage,are constantly take steps to improve their service level and health level,thus improve the patients' overall satisfaction.But the overall satisfaction with the hospital showed a declining trend.Customer satisfaction as a measure of a hospital service level,the important factors that need to constantly in the process of development of medical institutions,hospitals should not only focus on their own environment,equipment and other hardware factors,but also from the technical level and service quality software factors to improve customer satisfaction.Medical institutions in the process of growth,must constantly improve patient satisfaction as an important work,continuously improve the level of the patient's overall satisfaction,only in this way can in the process of growing,and continuous development,the market competition is not the loser.Taking Seth dental hospital in henan province as the research object,the basic situation on the basis of the analysis of the hospital,the hospital service quality,service attitude,medical technology,nursing service level,pay high and low,window service level as the key subjects,and to patients by means of questionnaire investigation,collect relevant data.Using the SPSS software to the results of the survey on the reliability analysis,validity analysis,correlation analysis,regression analysis,and the each influence factor for data analysis,to determine the factors impact on patient satisfaction.It is concluded that the current Seth stomatological hospital patient satisfaction in aspects of the present situation and deficiency,and combined with the actual situation of Seth oral hospital puts forward some specific measures to improve patient satisfaction,these measures include:Improve the level of medical treatment,improve patient service levels,strengthen medical personnel training,improve the hospital hardware environment,optimizing the diagnostic process,improve the overall layout,to strengthen the construction of hospital culture.Through this study can not only help Seth stomatological hospital to have a further understanding about their patients' satisfaction,help hospitals improve their service level unceasingly,at the same time,through this study,also to validate their knowledge and experience.