Research On Core Competitiveness Of Forest Health Industry In Guizhou Province

The forest health tourism industry is a new type of industry that has developed rapidly in recent years.It includes forest tourism,medical care,recuperation and rehabilitation and other related industries.It is one of the important sub-industries of the "big health" industry encouraged and supported by the state.At present,my country’s aging trend is becoming more and more obvious,and the aging society is accelerating.In this context,the development prospects of the forest health tourism industry are optimistic.Related media predict that by 2030,the total output value of my country’s health care industry will exceed 20 trillion yuan.At the national policy level,the "14th Five-Year Plan" clearly proposes to promote high-quality and diversified upgrades in the life service industry,and accelerate the development of health,elderly care,culture,tourism and other service industries.With the consumption demand for health and wellness arising from changes in the population structure,coupled with the strong support of national policies,the forest health and wellness tourism industry is ushering in a rare opportunity for development.The rapid development of the forest health tourism industry is not only one of the important ways to accelerate the transformation of the regional economic structure and increase the proportion of the green economy,but also an effective means to promote the construction of a "healthy China" and improve the health of residents.It is also an ecological and forest resource.Enriching regions is an important starting point for creating characteristic industries and realizing low-carbon and green development,which deserves attention.As a major tourist province,Guizhou Province is extremely rich in tourism resources for forest health and conservation.In recent years,the province has made full use of its own ecological environment resources and tourism resources,and has gradually formed diversified,serialized,vacation and health products that meet the needs of different levels.After years of exploration and practice,the forest health tourism industry has achieved certain results.However,in terms of the entire industrial development stage,the development of the forest health tourism industry in Guizhou Province is still in a period of exploration and growth.There is still a large room for development in areas such as industrial planning,project layout,personnel training,and business models,and the comprehensive competitiveness of the industry is also Relatively weak.From the perspective of industrial sustainable development,this study comprehensively and systematically analyzes the development situation of the forest health tourism industry in Guizhou Province,and objectively evaluates the competitiveness and development potential of the forest health tourism industry in Guizhou Province,which is beneficial to the promotion of the forest health industry and tourism in Guizhou Province.The competitiveness of the industry has important practical significance.The research content of this article mainly includes:One is the literature review and theoretical basis.This chapter first reviews relevant domestic and foreign literature,distinguishes and defines basic concepts such as forest health,forest health tourism,and tourism destination competitiveness,and then discusses health and health awareness,forest tourism function characteristics,and forest tourism development effects.,The development of forest tourism industry in four aspects of the existing research has been combed and reviewed,and finally the theory of competitive advantage,eco-tourism theory,sustainable tourism development theory,industrial cluster and integration theory,regional advantage industry selection theory,which are highly related to this article Related theories are introduced and reviewed.The second is the industrialization analysis of forest health.This part first analyzes the nature,characteristics and functions of the forest health industry,and then discusses the social value of my country’s vigorous development of the forest health industry from multiple dimensions,emphasizing the inevitability and feasibility of its industrial development.Finally,from the perspective of industrial integration,the feasible path for the integrated development of forest health and other related industries is discussed,focusing on the inevitable trend of the integrated development of forest health and health tourism.The third is an analysis of the status quo of the development of forest health tourism industry.This chapter first reviews the general situation of the development of the forest health industry at home and abroad,and then systematically studies the development status of the forest health tourism industry in my country from the three aspects of regional industrial development,the formation of related policies and standards,and the exploration and practice of the industry.The four aspects of power,industrial structure,geographical distribution,and industrial formats summarize the basic characteristics and evolutionary laws of the development of my country’s forest health tourism industry,and focus on analyzing the main issues facing the development of my country’s forest health tourism industry from the perspective of the industrial supply and demand structure.problem.The fourth is the analysis of the status quo of the development of forest health tourism tourism industry in Guizhou Province.This part first reviews the exploration and practice of the development of forest health tourism tourism industry in Guizhou Province,summarizes the achievements of the development of the forest health tourism industry in Guizhou Province,and then uses the SWOT analysis method to analyze the advantages,disadvantages,and disadvantages of the forest health tourism industry in Guizhou Province.Opportunities and threats have been systematically and comprehensively analyzed to conduct qualitative research on the competitiveness of the forest health tourism industry in Guizhou Province.The fifth is an empirical analysis of the evaluation of the competitiveness of the forest health tourism industry in Guizhou Province.This chapter first summarizes the main factors that affect the competitiveness of the tourism industry,and lays a theoretical foundation for the later evaluation of the competitiveness of the forest health tourism industry in Guizhou Province.Then,on the basis of clarifying the selection principles and basis of tourism destination competitiveness evaluation indicators,the evaluation indicators are selected and the indicator system is established.According to the analytic hierarchy process(AHP),the Guizhou Province Forest Health Tourism Industry Competitiveness Evaluation Program is constructed.Finally,through the collection of relevant information and data on forest health tourism in Guizhou Province,it is substituted into the established evaluation system to evaluate its industrial competitiveness.Sixth,the strategic path of sustainable development of forest health tourism in Guizhou.This part mainly discusses three aspects: the development of characteristic tourism projects of forest health and health,strengthening of policy support for forest health and health tourism industry,construction of a one-stop industrial chain service model,and improvement of forest health and health tourism supervision and development.The research in this article shows:First,the difference,ecological and humanistic characteristics of the forest health industry require a dynamic study of its connotation and extension with integrated concepts and systematic thinking.At present,my country’s forest health tourism industry is developing rapidly,but the contradiction between supply and demand is still prominent.The main manifestations are low supply quality,difficult to meet individualized needs,imperfect supporting systems,and insufficient professional staff.From a long-term perspective,considering the changes in national development strategies,population structure and ecological environment,the vigorous development of the forest health tourism industry is historically inevitable.Second,my country’s forest health tourism industry is in a new stage of deepening market reforms and upgrading.Changes in the internal and external environment have promoted regular changes in the industrial driving force,industrial structure,geographical distribution,and industrial format of my country’s forest health tourism.Therefore,it is necessary and possible to explore the forest health tourism industry with Chinese characteristics.Dynamic evolution law.With the consumption demand for health and wellness arising from changes in the population structure,coupled with the strong support of national policies,the forest health and wellness tourism industry is ushering in a rare opportunity for development.The rapid development of the forest health tourism industry is not only one of the important ways to accelerate the transformation of the regional economic structure and increase the proportion of the green economy,but also an effective means to promote the construction of a "healthy China" and improve the health of residents.It is also an ecological and forest resource.Enriching regions is an important starting point for creating characteristic industries and realizing low-carbon and green development.Third,since 2016,Guizhou Province has actively explored the development of forest health tourism industry,taking "big ecology + forest health tourism" as an important starting point for the structural reform of the province’s forestry supply side,and the development of forest health tourism industry is in the ascendant.The advantages of the development of forest health tourism industry in Guizhou Province are comfortable and pleasant climate,beautiful natural scenery,rich tourism resources,rich culture,convenient transportation,and precipitation of ethnic medicine;disadvantages are the unsound industrial system,lack of distinctive advantages,and insufficient professional talents,The relationship between supply and demand is unstable;the opportunity lies in the development of the local economy,the reform of the forestry industry,the growth of health care demand and the support of industrial policies;the threat lies mainly in regional competition,resource destruction and reduced heat.Fourth,the obvious weakness of the competitiveness of the forest health tourism industry in Guizhou Province is that the regional tourism theme has little influence.Although the choice of the theme is easy to remember,it is not clearly connected with the characteristics of Guizhou tourism,and most tourists cannot be affected by it;The tourism projects in Guizhou are mostly ornamental,and the participation is not strong.This is not easy to leave a deep impression on tourists and is not conducive to stimulating tourism consumption;seasonality is obvious,indicating that the combination of tourist sources and tourism resources in Guizhou is seasonal In general,the development of Guizhou’s forest health tourism industry requires further improvement in planning and marketing,whether it is in the early stage of infrastructure construction and tourism resource development,It is also the provision of tourism services and products in the process of tourism activities,as well as the feedback and implementation of comments in the later period,which need to increase investment and create characteristics.Fifth,the sustainable development of the forest health tourism industry requires a complete development guarantee system,and the government should play an important role in the development of the leisure tourism industry.The experience of developed countries shows that when leisure and entertainment increasingly become an important part of people’s daily life,the government must assume related responsibilities.Government agencies play an important role in regulating the local tourism market,managing and improving service quality.Therefore,in order for the Guizhou forest health tourism market to develop in a healthy and orderly manner,the local government must do a good job in supporting the tourism policy,the supervision of the tourism market,and the construction of tourism facilities.The innovations of this article are mainly embodied as follows: First,the analysis of industrial economics is carried out on the health industry and forest health tourism industry.Second,it is the first time to use an interdisciplinary approach to establish a tourism destination industry competitiveness evaluation model;the analytic hierarchy process belongs to the category of operations research,this article focuses on the use of the analytic hierarchy process to make a quantitative analysis of the tourism destination industry competitiveness evaluation for the first time,thereby establishing an evaluation The model provides a basis for comprehensively improving the competitiveness of tourism destination industries.The third is to make an objective evaluation of the industrial competitiveness of Guizhou as a forest health tourism destination,and put forward relevant suggestions,which have important practical value.