Research On The Development Strategy Of Seashine International Seafood Trading Center

With the increase of people's demand for aquatic products,The demand for kinds of aquatic products has become increasingly diversified,And in the information spread rapidly and changing circumstances,Aquatic products wholesale market in China has been basically completed development into the adjustment,Facing an industry upgrading,functional expansion,upgrade management,second venture of severe challenges.The prosperity of a wholesale market often indicates the development of a city.The formulation and implementation of a good market development strategy is of great significance to the prosperity of the market and the development of the city.Different market management,supporting and operation mode with the development of aquatic products wholesale market has more uncertainty,and affects the development of aquatic product wholesale market.How to realize the transformation and upgrading of aquatic product wholesale market environment change,and to avoid the traditional wholesale market construction layout is unreasonable,trade way backward,single service function,poor profitability,and low degree of specialization level of aquatic product supply chain organization,industrial problems such as lack of innovation in the play the role as the main channel of circulation of aquatic products wholesale market? This paper first through the literature,based on the research of the aquatic wholesale market development history,By introducing the relevant situation of aquatic wholesale market,taking Seashine International Seafood Trading Center as the research object,this paper analyzes the macro environment of aquatic wholesale market industry with PEST strategy analysis method,and porter's diamond model of competitiveness was used to analyze the industry competitiveness of aquatic wholesale market.The advantages,disadvantages,opportunities and threats of Seashine International Seafood Trading Center are summarized by SWOT analysis method based on the characteristics of Xiamen aquatic products wholesale market,and combined with the theoretical framework of development strategy for Seashine International Seafood Trading Center development strategy,Finally,the paper analyzes the implementation scheme of the development strategy of Seashine International Seafood Trading Center and explores the safeguard measures for the implementation process of the development strategy.It is expected to build Seashine International Seafood Trading Center into a new aquatic product wholesale market that integrates wholesale,retail and catering,and integrates "business,travel and culture",so as to achieve market transformation and upgrading and become a new landmark for urban tourism,shopping and sightseeing in Xiamen.