Study On The Agglomeration Process And Formation Mechanism Of Taobao Village Network Businessmen In Bee Industry

Taobao village is a typical geographic gathering form of e-commerce in China’s rural areas.It is also a typical product of the "Internet + village economy".The bee industrial Taobao village is the Taobao village mainly selling bee products and bee equipment on the Internet.Changge City is the largest bee product distribution center in China.In recent years,it has vigorously promoted the integration of traditional bee industry and the Internet to give full play to the role of e-commerce in precise poverty alleviation and poverty alleviation.From a geographical point of view,the study on the gathering process and formation mechanism of bee industry Taobao village network merchants not only has a certain guiding significance for the development of e-commerce in Changge City,but also provides a demonstration role for the Rural Revitalization of Henan Province and even the whole central region,and also solves the problems existing in the development of e-commerce in Changge City,Henan Province and even the whole underdeveloped areas.The topic has important theoretical and practical significance.Based on this,this study will use the methods of questionnaire and interview,comparative analysis,spatial analysis and multiple linear regression analysis to analyze the agglomeration process and formation mechanism of bee industry Taobao network merchants,explore the scale effect and diffusion effect of network merchants agglomeration,and at the same time,discuss the problems in the network merchants agglomeration of bee industry Taobao village.Analysis and integration,and put forward corresponding countermeasures and suggestions,in order to promote the development of e-commerce industry in specialized villages in relevant areas to provide support.The main conclusions are as follows:(1)According to the time-series characteristics of online merchants’ agglomeration,its development process can be divided into five stages:(1)the early sporadic development stage before 2011.This stage is the embryonic stage of Taobao Village’s network merchants gathering.Because of the imperfection of the network sales platform construction and the fewer people familiar with the operation of online stores,the number of online merchants is very small and scattered.(2)Leading stage of talent in 2011-2012.Driven by the outstanding online merchants,the number of online merchants has increased and gradually began to spread,and the quality of online stores has improved.(3)The stage of acquaintance diffusion from 2013 to 2014.In the background of the popularity of Alipay and the development of innovative products in the era of e-commerce,the network operators in the research area are spreading out through acquaintances,friends and neighbors,and the scale of the network business is further expanded.(4)Peripheral diffusion leading stage from 2015 to 2016.Under the "snowball effect",the imitation of farmers showed an exponential growth,and the scale of online merchants expanded rapidly,forming a cluster.At this stage,the government,media,service providers and other external forces began to intervene to further promote the development of e-commerce in the study area.(5)In the stage of co-prosperous development after 2017,under the subdivision of bee industry network sales market and the individualized and differentiated operation of various netizens,the gathering of bee industry-type Taobao village netizens began to develop steadily.(2)From the overall spatial evolution characteristics,the order of outbreak of net merchants in four bee industry-type Taobao villages is: Shangzhuang Village,Shuangmiaoli Village,Heshangyang Village and Gangli Village.The spatial evolution and distribution characteristics of the four villages are as follows:(1)Shangzhuang village is "early mononuclear radiation diffusion-medium binuclear radiation diffusion-peripheral radiation diffusion ".The earliest online store is Zhuoyu bee industry in the northern part of the village,which led to the emergence of early online stores in the central part of the village.Then,driven by these talented people,with the two major diffusion sources in the north and central part as the center,with relatives,friends and neighbors as the media,it radiated around.Shangzhuang Village eventually formed a distribution of online merchants based on large enterprises in the north and east,and supported by physical stores in the central and Western regions.Pattern.(2)Shuangmiaoli Village is "early unilateral radiation-mid-term radiation at both ends-peripheral radiation diffusion".The earliest online stores are Henan Puri Apis Co.,Ltd.and Shanhe Apis Co.,Ltd.in the western part of the village.Driven by them,the easternmost part of the village took the lead in forming a network merchant cluster,and then,the western part of the village which is adjacent to these two diffusion points also appeared network merchant cluster.After that,the village’s online merchants gradually spread from two major diffusion sources at both ends of the village to the interior of the village,eventually forming a number of agglomeration areas.Among them,the eastern network merchants spread faster,and eventually formed a large-scale strip-shaped agglomeration area,while the western network merchants are smaller,and their network merchants are mainly distributed on both sides of Fumei Avenue.(3)Heshangyang Village is "early mononuclear radiation diffusion-peripheral radiation diffusion ".The earliest online merchants are located in the central and western part of the village.Under the dual influence of the online merchants and the huge source of online merchants in Shuangmiaoli Village,the online merchants in Shuangmiaoli Village began to spread to the east,north and south.From the distribution of online stores,the southern part is relatively dense,gathering at the intersection of the East-West main road and Weikang Road,with the form of "Ding" distribution in the northern part.Sparse,but there are also some shops formed a small agglomeration.(4)Gangli Village is "early mononuclear radiation diffusion-medium binuclear radiation diffusion-peripheral radiation diffusion ".The earliest online store was Jinhua Wax Industry Nestle Foundation Machine Bee Factory in Changge City in the central part of the village.Later,the earliest Taobao online merchants appeared in the south of the shop.Driven by two major diffusive sources in the central and southern regions,it radiates around.Because of the weak industrial base in the northern part of the village,there are only a handful of online merchants.Online stores are mainly concentrated in the south,with the most in the southeast.On the whole,the spatial distribution characteristics of netizens in Taobao village of bee industry type are as follows: firstly,netizens are mostly distributed on both sides of the main road;secondly,they are clustered in areas with more early diffusion sources;and thirdly,they are clustered in areas adjacent to villages where netizens are well developed.(3)In terms of the formation mechanism of bee industry Taobao village network merchants’ agglomeration,the influential factors were screened out among the factors such as beekeepers’ individual characteristics and management differences,industry foundation,location condition,market quotation and government role,and the formation mechanism map of Taobao village network businessmen in bee industry was further constructed..In the initial stage of the sprouting and diffusion of online merchants,beekeepers’ individual characteristics and management differences,industrial base and location conditions become the decisive factors for the formation of online merchants’ agglomeration;while in the stage of accelerated diffusion and initial formation of online merchants’ agglomeration,market conditions and government role control the speed of online merchants’ diffusion,the scale and quality of online stores’ development.Each factor interacts with each other and promotes the formation of network merchants’ agglomeration.(4)The countermeasures and suggestions for the gathering of network businessmen in bee industry Taobao village,mainly include improving the training quality of e-commerce training courses,introducing talents,increasing investment in logistics industry,standardizing the development of logistics industry,standardizing the audit system of e-commerce market and industry standards and malicious evaluation,and strengthening the propaganda of preferential policies implemented by the government for the development of e-commerce.