Study On Customer Satisfaction Of Recreational Fishery In Shanghai

Recreation fishery is a part of recreation agriculture and a fishing activity aimed at leisure and sports.In the world,recreation fishery has gradually become the pillar industry of modern fishery.Recreational fishery is one of the effective ways to solve the dilemma of the development of traditional fishery in the coastal area.It is also a new paradigm for the development of fishery economy,and also a form of fishery industry to achieve the integration of the 123 industries.In the "12th Five-Year" period,recreation fishery was formally incorporated into the planning of Fisheries Development and became one of the five major industries in China's modern fishery industry.At present,there are more and more researches on recreational fishery both at home and abroad,and there are more and more researches on using the tourist satisfaction index model.However,based on the consumer perspective,the study of tourist satisfaction index model has little research on recreational fishery.Recreation fishery is an experience economy,and the satisfaction of tourists is very important to the development of leisure fishery.Therefore,from the point of view of consumers,it is very necessary to study the factors of tourist satisfaction for leisure fishery.Taking tourist satisfaction evaluation as an important background,the article uses the statistical software SPSS to get the factors that affect the satisfaction of the tourists in the fishing village through the combination of the ACSI model and the fuzzy comprehensive evaluation method and based on the theory of consumer behavior and the theory of brand marketing.The article puts forward the strategy of development and improvement to better build and perfect the fishing village of Jinshan mouth.Jinshanzui fishing village is very representative in the development of recreational fishery inShanghai.Therefore,the article takes a broad view of the further development of Shanghai's recreational fishery,and put forward some ideas for improving the construction.Data analysis shows that under the policy guarantee,we should enhance the visibility of Shanghai recreational fishery,increase the richness of tourism content experience,further improve the level of public services and strengthen safety and security measures.improving the development of recreation fishery in Shanghai to meet the needs of the people's life,comply with the development of the times,and add a good place to leisure and entertainment for the residents' holidays.The conclusion is of great significance not only to the development of leisure fishery in Shanghai,but also to the rapid and healthy development of the leisure fishery in the country.