Research On The Satisfaction Degree Of Tourist In The Characteristic Plant Landscape Of The Suburb Forest Park

In the process of China’s rapid development of various tourism formats, based on the characteristics of plant landscape of suburban Forest Park because of the unique nature and the advantages of biological landscape in terms of air quality, recreational facilities, etc. are more and more visitors of all ages. But also a lack of research from the perspective of consumer satisfaction to consumers in suburban Forest Park Tourism. Variables of this study include:(1) factors tourist satisfaction, including products, services, prices, situational factors and personal factors five levels; (2) customer satisfaction; (3) customer loyalty. Through more than three dimensions, the first to explore the products, services, prices, situational factors and personal factors that affect customer satisfaction five face; secondly, the analysis of products, services, prices, situational factors and personal factors in five face Loyalty effects; On this basis, further validate the intrinsic relationship between tourist satisfaction and loyalty among tourists. During the investigation period the amount of the annual Cherry Blossom Festival 2014, for tourists to visit the Cherry Blossom Festival site survey, a total recovery of 425,21 parts by removing invalid questionnaires, a total recovery of 406 valid questionnaires, the effective rate of 90.2%. Data recovery, using descriptive statistical analysis, reliability and validity testing, structural equation modeling and other methods of theoretical models and empirical research hypotheses, and empirical results based on a theoretical model to be amended.The empirical results show that tourist satisfaction by product, service, price, situational factors and personal factors combined effects; however, products, services, prices, situational factors and personal factors on tourist loyalty Hunan Botanical Garden Cherry Blossom Festival and has no direct relation; Hunan Botanical Garden Cherry Blossom Festival each factor must be generated by the intermediary role of tourist satisfaction loyalty influence; at the same time, Hunan Botanical Garden Cherry Blossom Scenic Spot Customer Satisfaction on Customer Loyalty has a significant positive impact mechanism, namely Hunan Botanical Garden Cherry Blossom Tour The higher the degree of satisfaction scenic, higher customer loyalty.Based on empirical findings, Hunan Botanical Garden Cherry Blossom Festival in the future development process, to enhance customer satisfaction and loyalty, we must focus on a combination of factors of products, services, prices, and other contextual factors influence cognitive and personal satisfaction through improve product quality, service quality and develop a reasonable price and create a good atmosphere for tourism and other ways to improve visitor satisfaction; improve customer loyalty Hunan Botanical Garden Cherry Blossom Festival on this basis, so as to develop the Cherry Blossom Festival in Hunan Botanical Garden bring more old customers, the formation mechanism of sustainable development in Hunan Botanical Garden Cherry Blossom Festival, and thus for the development of the local tourism industry to make a positive contribution.