Rsearch On Narrative And Communication Design Of "Guangxi Story" Facing ASEAN From The Perspective Of New Media

Southeast Asia is a close neighbor of China on the sea.Since the Qin and Han Dynasties,China and Southeast Asia have started a continuous and close interactive friendly exchange with cultural and trade exchanges as the main body.One belt,one road,China's great strategy has provided new historical opportunities for China to provide cultural exchanges and cooperation with Southeast Asia,and also brings forward a new topic for China ASEAN to build an open and win-win cooperation relationship.Under such a background,"Telling Chinese stories and spreading Chinese stories." has become the best way for Chinese culture to spread to ASEAN.As an important bridge of Chinese culture spreading to ASEAN,the Guangxi story,as an important part of the Chinese story,it must play its due role in "Telling Chinese stories and spreading Chinese stories.",which is the historical responsibility given by the times.The only way to achieve high-quality development in Guangxi is to strengthen the study of regional culture and further improve the quality of Guangxi story communication.Based on the exploration of the historical origins of Guangxi and Southeast Asian countries,this article explores the common contents of the two countries with similar cultural backgrounds,focusing on the soft narrative communication method of storytelling,from which we can find the Guangxi story that can produce cultural resonance,and further refine the cultural symbols that are convenient for communication.Because of the current specific problems,we focus on the online new media Body H5 and app communication design,offline with the help of narrative design of cultural and creative products,combine online and offline,narrative and communication,and the ultimate goal is to form a three-dimensional communication mode.In the most effective way to promote the development of narrative and communication design of Guangxi story to ASEAN from the perspective of new media,to further understand the cultural connotation of Guangxi story,promote its inheritance and development in the new era,explore advantageous cultural resources,strengthen Guangxi's cultural soft power,promote the development of ethnic culture and art industry,accelerate the formation of cross-cultural cooperation with ASEAN,etc.,and offer practical suggestions.