Research On Architectural Creation Based On We Media Communication

New Media has changed the traditional one-way output information transmission mode and increased interaction.We Media is an extension of New Media,further optimizing the dissemination mechanism of New Media,accelerating the flow of information,and playing a significant role in modern information dissemination.This article takes the most typical WeChat from the media as the research object,and discusses the architectural creation under the intervention of WeChat.In the traditional architectural creation mode,the main service object of the building is its users,and the feedback received by the architects mostly comes from the user's use comments and the criticism of the building critics.There is a crack in the communication between the architect and the public.Most of the discussions on architectural creation have been carried out among architectural professionals,so there are certain limitations.Now,with the extensive use of We Media such as WeChat,architects can more directly show their creative ideas and architectural works to the public,and can "listen" directly to the voice of the public.Based on the theory of "reception aesthetics",this article attempts to connect architectural communication with architectural creation.The author believes that architectural communication is the last process of architectural creation.Through the analysis of the existing appearances,this paper points out that the increase in public participation will adversely affect the architect's creative thinking of "architecture +media",and then change the mode of architectural creation.According to the degree of influence of the media on architectural creation and the strength of the architect's "architectural + media" thinking in creation,the relationship between media and architectural creation is divided into: "no intervention","shallow intervention","deep intervention" And "full intervention" four states,and through case analysis to point out the modes and techniques of architectural creation in various states.Finally,this paper analyzes the phenomenon that appears in Chinese architectural creation under the intervention of WeChat,and attempts to summarize the positive change of the architect's creative thinking and expression,and the negative impact of WeChat intervention on architectural creation.The author believes that with the intervention of WeChat,the architect can receive feedback from the public and walk out of the "professional circle" of thebuilding,and become more "friendly" in the architectural creation.This is undoubtedly the positive influence of We Media on architecture creation represented by WeChat.However,this phenomenon of "intervention" should also be controlled within a certain range,and the role of media communication is over-emphasized,while ignoring the original meaning of architectural creation serving the real users of the building will be counterproductive.