Design Of Cultural And Creative Products In Dujiangyan Based On "UV Image Printing"

Along with the continuous development of social economical level,the connotation of cultural consuming has become richer,and it has also begun to develop in the direction of popularization and mainstream.As one of the cultural consuming contents of Dujiangyan City,Dujiangyan cultural and creative products are undergoing a key stage of transformation and development.There are many kinds of local cultural and creative products in Dujiangyan.Through the change of different materials,shapes and functions,the products have the utilization values and the spiritual values of Dujiangyan's local nature and humanity.The subject takes "UV Image Printing" as the research object.First of all,it classifies and analyzes the technical characteristics,aesthetic characteristics and material characteristics of printing media of "UV Image Printing".Secondly,the feasibility of applying "UV Image Printing" to Dujiangyan cultural and creative products is analyzed from the perspectives of technology,aesthetics and market.Finally,we should extract the local cultural elements of Dujiangyan and carry out the design research of regional cultural and creative products.With the concept of "modern science and technology +traditional culture",complete the research and practice of cultural and creative product design.On the one hand,the integration design of "UV Image Printing" and Dujiangyan cultural and creative products can expand the application channels of "UV Image Printing" in the field of culture and art.On the other hand,through the design and research of regional cultural and creative products that meet the material and spiritual needs of consumers,the categories of cultural and creative products in Dujiangyan can be enriched.