Research On Cultural Creative Products Design Of Hezheng Ancient Animal Fossils Museum Based On Cultural IP Perspective

The design and development of cultural and creative products is one of the important ways to spread museum collection culture and enhance the development power of museums.The Museum of Palaeoanimal Fossils in Hezheng County,Gansu Province has abundant resources of palaeoanimal fossils in the late Cenozoic era.However,its relatively isolated geographical location leads to a blank state in the development of cultural and creative products and a lack of cultural communication ability.This paper takes the collection resources of Hezheng ancient animal Fossil Museum as the entry point,combines with the unique regional cultural characteristics of Linxia Hui Autonomous Prefecture,establishes the IP image of the museum,designs and develops serial cultural and creative products,in order to improve the popularity of Hezheng ancient animal Fossil Museum and build a regional cultural brand.The main work of this paper includes the following aspects:1.Established the IP image design direction of Hezheng Ancient Animal Fossil Museum based on perceptual intention analysis.This paper takes the unique ancient animal fossil restoration map of Hezheng ancient animal Fossil Museum as the carrier,takes Hezheng Yangge culture as the entry point,collects the preferences of the subjects according to six design factors such as shape,color,accessories,material,culture and emotion,and analyzes users’ perceptual intention tendency towards ancient animal restoration map and Hezheng Yangge culture with the help of Likert vector scale and semantic difference method.Establish the design direction of the IP image of Hezheng Ancient Animal Fossil Museum;2.Established the IP image of Hezheng Ancient Animal Fossil Museum based on the morphological reconstruction method.Based on the results of perceptual intention analysis,this paper uses the design method of form reconstruction and feature extraction to abstract and personify the unique ancient animal images of the ancient animal Fossil Museum in Hezheng County.Then,through the reconstruction and color extraction of the typical clothes,props and roles of Hezheng Yangge,the clothing and color matching of the IP image were designed,and the IP image of Hezheng ancient Animal Fossil Museum was established.3.Set up a series of cultural and creative products of Hezheng Ancient Animal Fossil Museum with IP image as the core.Based on the IP image of Hezheng ancient Animal Fossil Museum,the paper establishes a three-dimensional model of ancient animal cultural creation products.With the design goal of"modularity"and"transformable",the body and limbs of different ancient animal models are designed in a standardized way,so as to achieve the goal of personalized customization of cultural and creative products matching different costumes with the same shape,and to meet the personalized needs of different audiences for cultural and creative products of museums to the greatest extent.