Design And Application Of Dinosaur Cultural And Creative Products In Lufeng, Chuxiong Prefectur

Chuxiong Lufeng dinosaurs have a very important historical and cultural heritage value,aesthetic value and unique artistry.The unique dinosaur fossil form provides excellent creative inspiration for the design and development of Lufeng dinosaur cultural and creative products,and the highly artistic and aesthetic value of the dinosaur form gives rich imagination and creative space for the design of cultural and creative products.This thesis uses a variety of methods,such as field research,comprehensive literature research,questionnaires,visual design and so on,to conduct in-depth research and analysis of the dinosaurs in the Lufeng area of Chuxiong Prefecture,and through the author’s conceptual design,brand planning and creation in conjunction with the Lufeng dinosaurs.The main methods of designing the elements of the Lufeng dinosaur cultural and creative products are refining features,element extraction and design reorganisation.Firstly,on the basis of research and discussion on the characteristics of Lufeng dinosaurs and the humanistic connotations they contain,and then using the structural characteristics of the Chuxiong Lufeng dinosaurs and their dinosaur image restoration drawings as the basis for design,the characteristics of their image are refined,and the original visual image is sorted out,analysed and refined,adhering to the unique recognition and application of establishing the Lufeng dinosaur IP image,and then combining with the current public’s aesthetic preferences for IP The dinosaur IP image has regional characteristics and cultural features.The dinosaur IP image is the most intuitive representation of Lufeng’s dinosaur culture to visitors,and it intuitively reflects the strong aesthetic and cultural value of Lufeng’s dinosaur fossils.By combining the author’s own unique understanding of Lufeng’s dinosaur shapes with Lufeng’s dinosaur cultural characteristics to recombine design elements and,on this basis,fuse them with the aesthetic interests of contemporary consumers to create the cultural and creative products.