Research On Development Strategy Of SR Transportation Company

Chinese Economy has gone into a new era,passenger transport industry has gradually stepped into the information and modernization.In recent years,with the developing of High-speed rail,civil aviation and other more convenient means of transportation,more and more private cars,people have more choices for getting around.For this reason,the road passenger transport industry is facing problems of passenger traffic decreasing and revenue decreasing.With the severe external situation and fierce market competition,how to explore the internal capabilities,integrate the resources and find the right place so as to realize the long-term development has become a urgent need.Based on the current industry developing status and development data in recent years,this paper makes a comprehensive analysis of SR company.Starting from the theory of development strategy,this paper explains and summarizes the current situation of the domestic and international researches on development strategies.And then this paper puts forward the problems existing in current development of SR company.By analyzing the internal and external environment,combining with the strategic objectives,the paper provides a reliable basis for strategy’s choice and formulation.Through PEST,the opportunities and challenges brought by the external environment have been summarized.Through SWOT,the advantages and disadvantages of the company have been found.Combined with the above information,the company’s strategic positioning and concrete measures have been put forward so that the company can achieve sustainable,healthy and long-term development in the tougher competition.According to the corporate vision,this paper puts forward three development strategies of low-cost expansion、 resource optimization and diversified development,and formulates corresponding implementing guarantee.These strategies are helpful to improve enterprise management level,optimize business structure and enhance their core competitiveness for SR company.This paper on development strategy of SRcompany,which is an important passenger transport enterprise in Jiangxi Province,is of great immediate significance.The writer hopes that the conclusions and results of this paper will provide some reference for industry development in the future.